To support the Category Head in driving product growth through effective marketing, market insights, pricing, and performance analysis. Ensure seamless execution of brand initiatives by collaborating with internal teams, agencies, and vendors to achieve business objectives.
Key Responsibilities:
- Support the Category head in creating detailed Product Marketing Plans. Requirement based Market Research in-Co-ordination with external Agencies
- Providing inputs for strategic Pricing.
- Evaluate & monitor the advertising and Sales Promotion plans for achieving set targets.
- Monitor, review & take action to boost Product performance.
- Time and cost wise completion of assigned tasks.
- Analyzing sales performance and trends and taking corrective actions for growing sales.
- Interact & co-ordinate with Advt. Agency, Vendors & internal dept. for achieving Brand targets