We are seeking a creative, analytical, and results-oriented Social Media Marketing Executive to manage social media presence and paid advertising campaigns. The ideal candidate will be responsible for content strategy, community engagement, social media growth, and the planning, execution, and optimization of Meta (Facebook & Instagram) advertising campaigns to drive brand awareness, lead generation, and sales.

Key ResponsibilitiesSocial Media Management

- Develop and execute social media strategies aligned with business objectives.
- Manage and grow profiles across Facebook, Instagram, LinkedIn, X (Twitter), YouTube, and other relevant platforms.
- Schedule, publish, and optimize content across social channels.
- Maintain brand consistency in messaging, visuals, and tone of voice.

Content Creation & Planning

- Create engaging content including posts, reels, stories, videos, carousels, and graphics.
- Develop monthly content calendars and campaign plans.
- Coordinate with designers, photographers, videographers, and content writers.
- Stay updated with industry trends, social media best practices, and platform updates.

Meta Ads Management (Facebook & Instagram Ads)

- Plan, create, launch, and manage Meta advertising campaigns.
- Set up and optimize campaigns for objectives such as Lead Generation, Website Traffic, Engagement, Sales, Conversions, and Brand Awareness.
- Conduct audience research and create custom, lookalike, and retargeting audiences.
- Manage campaign budgets and bidding strategies to maximize ROI.
- Perform A/B testing on ad creatives, copy, audiences, and placements.
- Monitor campaign performance and implement optimization strategies.
- Install and manage Meta Pixel, Conversion API, and event tracking.




- Generate and analyze advertising reports, including CPL, CPA, ROAS, CTR, CPC, CPM, and conversion metrics.
- Coordinate with sales and marketing teams to improve lead quality and campaign outcomes.

Community Management

- Monitor comments, messages, reviews, and customer interactions.
- Respond to inquiries and engage with followers in a timely manner.
- Build and maintain positive relationships with online communities and customers.

Campaign & Brand Management

- Execute product launches, promotional campaigns, and seasonal marketing initiatives.
- Monitor brand mentions and online reputation.
- Identify opportunities for collaborations, partnerships, and influencer marketing.

Analytics & Reporting

- Track and analyze social media and advertising KPIs.
- Prepare weekly and monthly performance reports with actionable insights.
- Monitor competitor activities and benchmark performance.
- Recommend improvements based on data and campaign results.

Required Qualifications

- Bachelor's degree in Marketing, Communications, Business Administration, or a related field.
- 2–4 years of experience in Social Media Marketing and Meta Ads management.
- Proven experience managing Facebook and Instagram advertising campaigns.
- Solid understanding of Meta Business Manager, Ads Manager, and Audience Manager.
- Experience with lead generation, e-commerce,



and conversion-focused campaigns.
- Excellent communication and copywriting skills.

Technical Skills

- Meta Business Suite
- Meta Ads Manager
- Meta Pixel & Conversion API
- Canva
- Adobe Creative Suite (Preferred)
- Google Analytics (GA4)
- Google Tag Manager
- Hootsuite, Buffer, or similar scheduling tools
- Microsoft Excel / Google Sheets for reporting

Key Performance Indicators (KPIs)Social Media KPIs

- Follower growth
- Engagement rate
- Reach and impressions
- Community response time
- Website traffic from social media

Meta Ads KPIs

- Cost Per Lead (CPL)
- Cost Per Acquisition (CPA)
- Return on Ad Spend (ROAS)
- Click-Through Rate (CTR)
- Cost Per Click (CPC)
- Conversion Rate
- Lead Quality Score
- Campaign ROI

Preferred Skills

- Experience in lead generation campaigns.
- Knowledge of marketing funnels and customer journeys.
- Understanding of landing page optimization.
- Basic graphic design and video editing skills.
- Experience with CRM integration and marketing automation tools.

Personal Attributes

- Creative and data-driven mindset.
- Strong analytical and problem-solving abilities.
- Excellent organizational and project management skills.
- Ability to work under deadlines and manage multiple campaigns simultaneously.
- Self-motivated and proactive learner.

Pay: ₹20,023.93 - ₹35,784.09 per month

Benefits:

- Paid sick time
- Paid time off

Ability to commute/relocate:

- Mohali Sas Nagar, Chandigarh: Reliably commute or planning to relocate before starting work (Required)

Experience:

- Social media management: 1 year (Required)

Language:

- English (Preferred)

Work Location: In person

📌 Social Media Marketing Executive (Chandigarh)
🏢 Brooks& Glane
📍 Chandigarh