We are looking for an Area Sales Manager – B2B Frozen Foods to drive sales growth and market expansion across Hyderabad and Telangana.
The role will focus on building a strong HoReCa, QSR and distributor network, increasing repeat business, and achieving primary and secondary sales targets.
Key Responsibilities
- Drive monthly and quarterly primary & secondary sales targets
- Build and expand business across HoReCa, QSRs, cafés, restaurants, cloud kitchens and institutional buyers
- Identify and develop high-potential markets across Telangana
- Appoint and manage distributors and super stockists
- Maintain healthy stock levels and ensure strong secondary movement
- Personally acquire and develop key HoReCa accounts
- Build strong relationships with chefs and decision-makers and drive repeat orders
- Hire, train and manage Sales Officers / Field Executives
- Monitor daily sales activities, visits, conversions and team performance
- Execute product demonstrations, sampling and local sales initiatives
- Track sales pipeline, market trends, competitor activity and customer feedback
- Work closely with the team to achieve revenue and market penetration goals
Key Requirements
- 6–10 years of experience in FMCG, Frozen Food or HoReCa sales
- Strong experience in B2B / HoReCa sales
- Proven experience in territory development and market expansion
- Experience in building and managing distributor networks
- Strong negotiation, relationship-building and closing skills
- Experience managing and coaching a sales team
- Strong understanding of the Telangana HoReCa market
- Highly target-driven and comfortable with extensive field work
- Strong ownership mindset with a focus on repeat business and revenue growth
Key Performance Indicators
- Primary & secondary sales achievement
- New HoReCa account acquisition
- Repeat order percentage
- Active distributors and outlet coverage
- Average order value
- Sales team productivity and conversion rate
What We Offer
Fixed + Performance Incentives with strong performance-based earning potential.
If you are an experienced HoReCa / FMCG sales qualified who enjoys building markets, developing customer relationships and driving revenue, we would like to hear from you.
Apply now for the Area Sales Manager – Hyderabad position.
Pay: ₹600,000.00 - ₹1,000,000.00 per year
Work Location: In person
📌 Area Sales Manager (ASM) -B Frozen Foods (India)
🏢 HR & Recruitment Consultant
📍 India
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