Performance Marketer – Jewellery Brand

Location: Coimbatore, Tamil Nadu
Job Type: Full-Time
Work Location: In Person
Experience: 2–5 Years
Salary:

About the Role

We are looking for a Performance Marketer to drive customer acquisition, leads, sales, and brand growth through data-driven digital marketing campaigns.

The ideal candidate should have hands-on experience managing Meta Ads, Google Ads, lead generation campaigns, remarketing, campaign optimization, and performance analytics. Experience in the jewellery, retail, fashion, or lifestyle industry will be an added advantage.

Key ResponsibilitiesPerformance Marketing

- Plan, execute, and optimize paid digital marketing campaigns across Meta Ads and Google Ads.
- Drive qualified leads, customer enquiries, showroom visits, and online sales.
- Develop campaigns based on business goals, target audience, location, and customer segments.
- Manage campaign budgets and ensure efficient utilization of advertising spend.

Campaign Optimization

- Monitor key performance metrics such as CPL, CPA, CTR, CPC, conversion rate, ROAS, and ROI.
- Continuously optimize campaigns based on performance data.
- Conduct A/B testing of creatives, ad copies, audiences, offers, and landing pages.
- Identify underperforming campaigns and implement corrective actions.

Lead Generation & Customer Acquisition

- Develop strategies to generate high-quality leads for jewellery products and showroom enquiries.
- Build and optimize campaigns targeting new customers as well as existing customers.
- Implement remarketing and retargeting campaigns.




- Work towards improving customer acquisition and conversion rates.

Analytics & Reporting

- Track and analyse campaign performance on a regular basis.
- Prepare weekly and monthly performance reports.
- Identify trends, insights, and opportunities for improving campaign performance.
- Use data to recommend changes in marketing strategy and budget allocation.

Creative & Content Coordination

- Coordinate with the creative and content teams to develop high-performing ad creatives.
- Provide insights on suitable formats, messaging, offers, and audience-specific content.
- Test different creative concepts to improve engagement and conversions.

Collaboration

- Work closely with the sales, CRM, creative, and management teams.
- Coordinate campaigns around festivals, weddings, current collections, offers, and showroom events.
- Ensure marketing leads are effectively communicated to the relevant sales/CRM teams.
- Track lead quality and conversion feedback to improve future campaigns.

Requirements

- 2–5 years of experience in Performance Marketing / Digital Marketing.
- Hands-on experience with Meta Ads Manager and Google Ads.
- Strong understanding of paid advertising, lead generation, conversion optimization, and remarketing.




- Good knowledge of Google Analytics/GA4, Google Tag Manager, and conversion tracking is preferred.
- Strong analytical and data interpretation skills.
- Experience managing advertising budgets and optimizing campaigns based on ROI/ROAS.
- Good understanding of customer targeting, audience segmentation, and retargeting.
- Proficiency in MS Excel/Google Sheets.

Preferred Skills

- Experience in jewellery, retail, fashion, e-commerce, or lifestyle brands.
- Strong understanding of local and regional customer targeting.
- Ability to identify high-performing audiences and campaigns.
- Strong problem-solving and decision-making skills.
- Creative mindset combined with strong analytical thinking.
- Ability to work independently and meet performance targets.
- Good communication and coordination skills.

Key Performance Indicators

- Lead generation and lead quality
- Cost per lead (CPL)
- Customer acquisition cost (CAC)
- Conversion rate
- Return on Ad Spend (ROAS)
- Website traffic and conversions
- Showroom enquiries and visits
- Campaign ROI

Why Join Us?

- Opportunity to work with a growing jewellery brand.
- Manage real-world performance marketing campaigns and budgets.
- Work closely with sales, CRM, and creative teams.
- Opportunity to contribute directly to business growth.
- Career growth and learning opportunities.

Employment Type: Full-Time
Work Location: Coimbatore, Tamil Nadu – In Person

Pay: Up to ₹30,000.00 per month

Benefits:

- Leave encashment
- Provident Fund

Work Location: In person

📌 Performance Marketer – Jewellery Brand (India)
🏢 DAR Jewellery
📍 India