Job Description – Marketing Executive (Diagnostics)

Position: Marketing Executive – Diagnostics

Job Summary

We are looking for a agile and result-oriented Marketing Executive – Diagnostics to promote the hospital's diagnostic services, develop referral networks, generate business leads, and increase awareness of available laboratory and diagnostic facilities.

Key Responsibilities

- Promote diagnostic services including Pathology, Radiology, Imaging, Health Check-ups, and other available diagnostic facilities.
- Visit doctors, clinics, nursing homes, hospitals, corporate offices, and other potential referral sources.
- Develop and maintain strong professional relationships with doctors and healthcare professionals.
- Generate new business opportunities and referral leads for diagnostic services.
- Promote health packages, preventive health check-ups, and specialized diagnostic tests.
- Coordinate with the laboratory, radiology, reception, and other departments to ensure smooth service delivery.
- Follow up with existing and potential clients/referral partners.
- Conduct promotional activities, camps, awareness programs, and corporate health-check initiatives.
- Collect market feedback and monitor competitor activities, pricing, and services.
- Maintain daily visit reports, lead records, referral data, and business development reports.




- Achieve assigned monthly targets for leads, revenue, and business generation.
- Coordinate with the marketing team for campaigns, promotional materials, and digital activities.
- Handle client queries professionally and ensure timely resolution through the concerned department.
- Maintain confidentiality of patient and business-related information.
- Perform other marketing and business development duties assigned by management.

Required Skills

- Excellent communication and interpersonal skills.
- Strong convincing and negotiation abilities.
- Good knowledge of diagnostic and healthcare services.
- Target-oriented and self-motivated approach.
- Ability to build and maintain professional relationships.
- Good follow-up and customer-handling skills.
- Basic computer knowledge and reporting skills.
- Willingness to travel for field visits.

Qualification

- Graduate in Marketing, Management, Healthcare Management, Life Sciences, or any relevant field.
- Candidates with a background in healthcare, diagnostics, pathology, radiology, or medical sales/marketing will be preferred.

Experience

1–3 years of experience in healthcare/diagnostic marketing, medical sales, business development, or a related field is preferred.

Pay: ₹18,000.00 - ₹20,000.00 per month

Work Location: In person

📌 Marketing for diagnostic (India)
🏢 SANJIVINI HOSPITAL & RESEARCH CENTER
📍 India