27 Aug
|
Cuatro Labs
|
Gandhinagar
27 Aug
Cuatro Labs
Gandhinagar
We are looking for a creative, strategic, and results-oriented Brand Manager to lead brand positioning, communication, campaigns, partnerships, and overall brand growth for Cuatro Labs Pvt. Ltd.
The ideal candidate should have strong experience in brand strategy, marketing campaigns, content, social media, PR, influencer/brand collaborations, and market research, with the ability to translate business objectives into impactful brand initiatives.
Key Responsibilities
- Develop and execute the overall brand strategy and positioning.
- Maintain consistent brand identity across digital and offline channels.
- Plan and execute brand awareness and marketing campaigns.
- Work closely with creative, content, social media, and performance marketing teams.
- Develop campaign concepts, messaging, and communication strategies.
- Manage brand collaborations, partnerships, influencer campaigns, and co-branding opportunities.
- Identify and build relationships with relevant brands, creators, influencers, media, and strategic partners.
- Coordinate with PR/media partners to increase brand visibility and coverage.
- Conduct market and competitor research to identify trends and growth opportunities.
- Develop customer and audience insights to improve brand communication.
- Manage brand calendars, launches, events, activations, and promotional activities.
- Monitor social media and overall brand presence to ensure consistent communication.
- Work with agencies, vendors, and external partners to execute campaigns.
- Track campaign performance and measure metrics such as reach, engagement, brand awareness, leads, and ROI.
- Prepare regular brand performance reports and present insights to management.
- Manage the brand marketing budget and ensure effective utilization.
- Stay updated with market trends, consumer behavior, competitors, and emerging marketing channels.
Required Skills & Qualifications
- 3–6 years of experience in Brand Management, Marketing, Communications, or a related field.
- Strong understanding of brand strategy and positioning.
- Experience managing marketing campaigns from planning to execution.
- Experience with brand collaborations and partnerships.
- Good understanding of social media, content marketing, influencer marketing, and digital marketing.
- Strong communication, presentation, negotiation, and relationship-building skills.
- Ability to work with creative teams and agencies.
- Solid analytical and problem-solving skills.
- Ability to manage multiple campaigns and deadlines simultaneously.
- Proficiency in MS Excel/Google Sheets, PowerPoint/Google Slides, and marketing/reporting tools.
Preferred Skills
- Experience in PR and media relations.
- Experience working with influencers/creators.
- Experience in event marketing and brand activations.
- Knowledge of Google Analytics and performance marketing.
- Experience with CRM/marketing automation tools.
- Strong understanding of consumer behavior and digital trends.
Pay: ₹20,000.00 - ₹35,000.00 per month
Work Location: In person
📌 Brand Manager (Gandhinagar)
🏢 Cuatro Labs
📍 Gandhinagar