Digi Sidekick is a leading marketing company specializing in providing comprehensive online solutions for fashion and lifestyle brands across India. Our vision extends beyond personal success—we aim to build India’s premier digital marketing ecosystem with the motto “earn from us, learn from us, and get the work done from us.”
We work with fast-growing D2C brands that want to scale their digital presence through strategy, creativity, and performance-driven marketing.
Role Overview
We are looking for a highly analytical and performance-driven marketer with strong experience in Meta Ads. The ideal candidate should be capable of independently managing campaigns, analyzing performance data, and scaling profitable growth for D2C brands.
You will be responsible for end-to-end campaign management across Meta advertising ecosystems, ensuring consistent improvement in ROAS, conversions, and overall account performance.
- Manage and optimize Meta Ads campaigns including prospecting, retargeting, and catalog campaigns.
- Build full-funnel marketing strategies with detailed audience segmentation.
- Collaborate with the creative team to guide ad creatives, hooks, and messaging.
- Identify creative fatigue and testing opportunities for continuous improvement.
- Conduct A/B testing across creatives, audiences, landing pages, and offers.
Analytics & Reporting
- Analyze campaign performance using platform dashboards, and data reports.
- Provide weekly and monthly performance insights with optimization strategies.
- Identify performance gaps and recommend scaling opportunities.
KPI & Performance MetricsMeta Ads KPIs
- ROAS improvement and profitability
- CTR and CPC optimization
- Conversion rate improvement
- Creative testing velocity
- Cost per acquisition (CPA)
Google Ads KPIs
- ROAS and revenue growth
- Cost per conversion optimization
- Search impression share improvement
- Campaign scaling efficiency
- Shopping & Performance Max profitability
Required Skills & Qualifications
- 3–4 years of hands-on experience in performance marketing.
- Robust expertise in Meta Ads Manager.
- Experience working with D2C brands (fashion, beauty, lifestyle preferred).
- Strong analytical thinking and data-driven decision making.
- Ability to manage campaigns independently in a fast-paced environment.