Job Summary

Stag Global Private Limited is looking for a mid-level Digital Marketer with at least 2 years of hands-on experience in managing and optimizing paid advertising campaigns. The candidate will be responsible for planning, executing, optimizing, tracking, and reporting digital marketing campaigns across platforms such as Google Ads and Meta Ads to drive sales, leads, and overall business growth.

Key Responsibilities

· Plan, launch, manage, and optimize paid advertising campaigns across Google Ads, Meta Ads, and other relevant platforms.

· Monitor campaign budgets, bids, and advertising spend to achieve ROAS, CPA, and conversion targets.

· Conduct A/B testing of creatives, audiences, ad copies, and campaign strategies.

· Track and analyze key performance metrics including CTR, CPA, ROAS, CPC, and conversion rate.

· Collaborate with the creative team to develop and improve high-performing advertising creatives.

· Set up and manage conversion tracking, Meta Pixel, CAPI, GA4, and UTM parameters.

· Analyze campaign performance and identify opportunities to scale successful campaigns while reducing inefficient spending.

· Prepare regular digital marketing performance reports and provide actionable insights.

· Support digital marketing activities for e-commerce, product sales,



lead generation, and brand awareness.

Required Skills & Qualifications

· Minimum 2 years of hands-on experience in paid digital advertising.

· Robust practical experience with Google Ads and/or Meta Ads.

· Good understanding of campaign structure, audience targeting, budget allocation, bidding strategies, and optimization.

· Ability to analyze campaign data and make data-driven marketing decisions.

· Working knowledge of GA4, Meta Pixel, CAPI, UTM tracking, and conversion tracking.

· Strong understanding of ROAS, CPA, CTR, CPC, and conversion rate.

· Good communication and reporting skills.

· Ability to clearly explain campaign performance and recommendations to business stakeholders.

Preferred Skills

· Experience in e-commerce or lead generation campaigns.

· Knowledge of landing page optimization and CRO.

· Familiarity with Google Merchant Center.

· Experience with product-based advertising and online sales campaigns.

Compensation & Benefits

· Salary: ₹17,000 – ₹20,000 per month, based on experience and skills.

· Job Type: Full-Time.

· Work Location: In Person.

Pay: ₹17,000.00 - ₹20,000.00 per month

Work Location: In person

📌 Digital Marketer (India)
🏢 Stag Global Private
📍 India