ABOUT THE ROLEAdfactors PR is India's largest PR agency, working with clients across every sector – from legacy conglomerates to disruptive startups. We're looking for a Creative Director (Copy) to lead the thinking and writing that turns client problems into ideas people actually talk about, not just campaigns people are asked to notice.This isn't a traditional ATL writing job. You'll be expected to build integrated ideas where earned attention is the starting point, not an afterthought. Digital-first thinking will drive most of the work, but occasionally you may also need to craft your earned-first thinking into film, print and OOH when the idea calls for it.WHAT YOU'LL ACTUALLY DOLead copy and creative thinking across a wide spread of clients and categoriesBuild integrated campaign ideas that start with what will earn attention (media, culture, conversation) and work backwards into the right formatBring a real understanding of how AI is changing the craft of creativity,



and use it to make work sharper and fasterPush every brief past the obvious category responsePartner closely with the Creative Head and account teams to shape ideas from problem to executionWHAT YOU NEED TO BRING12+ years of experience across top-tier network or independent agencies, with real ownership of the creative productA track record of having led at least a couple of large integrated campaigns. You should know what it takes to build a single idea that works across TV, digital and earned simultaneouslyFluency in recent media – you should already be thinking in formats, platforms and behaviours that didn't exist five years agoStrong point of view on how AI fits into the creative processWriting that's sharp enough to lead by example, not just direct from a distanceDETAILSLocation: Mumbai (full-time, in-office)Reports to: Creative HeadPlease share your updated CV with Shwetha Harshwal at [email protected]

📌 Creative Director Copy (Maharashtra)
🏢 Adfactors PR
📍 Maharashtra