Job Type: Full time

Work Mode: Remote

Experience: 8+ Years

Shift: 6:00 PM – 3:00 AM IST (US EST Time Zone)

Function: Marketing / Events / B2B SaaS

Job Overview

We are seeking a highly motivated and results-driven Events Marketing Manager to own and scale our presence and event marketing initiatives for the US market. This role will play a critical part in building brand awareness, generating demand, strengthening customer relationships, and supporting pipeline growth for our B2B SaaS product.

The ideal candidate brings a blend of strategic thinking, creativity, strong execution skills, and data-driven marketing expertise, with deep experience in B2B SaaS in event execution.

What You Will Do

Event Marketing (Virtual & In-Person)

- Plan and execute high-impact B2B events, including trade shows, industry conferences, webinars, customer roundtables, roadshows, and partner events.
- Own end-to-end event management — concept, budgeting, logistics, promotion, execution, and post-event reporting.
- Collaborate with Sales and Partnerships teams to maximize lead generation, pipeline impact, and ROI from events.
- Manage vendor relationships, sponsorship negotiations, booth design, and event collateral.
- Lead event promotion strategy across email, website, and paid channels.
- Track event performance metrics including registrations, attendance, leads generated, and revenue influenced.

Required Skills & Qualifications





- Bachelor’s degree in Marketing, Communications, Business, or a related field.
- 8+ years of experience in B2B SaaS marketing with a strong focus on event marketing.
- Proven success in managing US-focused B2B marketing campaigns and events.
- Strong understanding of B2B buyer journeys, demand generation, and account-based marketing (ABM).
- Hands-on experience with tools such as HubSpot / Marketo, Salesforce, Hootsuite / Sprout, Google Analytics, LinkedIn Campaign Manager, and event platforms.
- Excellent written and verbal communication skills with a strong storytelling mindset.
- Strong project management, organizational, and execution capabilities.

Preferred Skills & Qualifications

- Experience marketing to mid-market and enterprise SaaS buyers.
- Familiarity with product-led growth (PLG) and high-growth startup environments.
- Experience managing US industry trade shows and SaaS conferences (e.g., SaaStr, Dreamforce, HubSpot INBOUND, etc.).
- Ability to work cross-functionally with sales, partnerships, product, and leadership teams.

REPORTING

This position will report to the Chief Revenue Officer or assigned Manager within the Department.

What We Offer

A fast-growing, diverse, global work environment with opportunities for ownership and impact. Benefits include paid holidays and leaves, performance bonuses, medical coverage, and company-paid training programs.

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