This is not primarily a social-media, branding or campaign-management position.
Key Responsibilities
- Own ETI's B2B digital growth and inbound strategy.
- Develop digital positioning for our technology services.
- Own website, service-page and landing-page strategy.
- Define SEO direction and organic-growth targets.
- Build and optimize the inbound lead-generation funnel.
- Own CRO and conversion tracking.
- Work with SEO/content resources on search-driven content.
- Develop LinkedIn B2B marketing strategy.
- Develop paid-media strategy when appropriate.
- Build email nurturing and marketing-automation programs.
- Develop ABM campaigns where relevant.
- Work closely with Sales/Presales on MQL/SQL definitions and lead handoff.
- Measure marketing-generated meetings, opportunities, pipeline and revenue.
- Own GA4, Search Console, CRM and marketing attribution.
- Conduct competitor and market analysis.
- Build and eventually manage the digital growth function.
Required Experience
- 6–9+ years of digital/growth marketing experience.
- Strong B2B technology/IT-services/SaaS experience preferred.
- Demonstrated inbound lead-generation experience.
- Strong SEO understanding.
- Website/CRO experience.
- Google Ads and LinkedIn Ads understanding.
- GA4 and Google Search Console.
- CRM/marketing-automation exposure.
- Solid understanding of B2B sales funnels.
- Excellent analytical capability.
- Excellent written and spoken English.
- Comfortable working directly with Sales, technical teams and Leadership.