JOB OPENING | General Trade Sales Manager
AP State-wide | Build & Own the GT Channel | ₹10–15 LPA

Location
Vijayawada, AP | Territory: Andhra Pradesh State-wide
Reporting To
Managing Director
CTC Range
₹15 – 18 Lakhs per annum (Fixed + Performance Variable)
Employment Type
Full-time | Permanent
Industry
Bakery / FMCG Food
Function
General Trade Sales & Distribution
Year 1 Focus
Krishna, Guntur, East Godavari, West Godavari — 10,000+ outlets

About V M Bakery Products Pvt Ltd
V M Bakery Products Pvt Ltd is one of Andhra Pradesh's leading industrial packaged bakery manufacturers, operating under the Just Breads brand from our facility in Vijayawada's Industrial Estate. With a 15 MT/day production capacity, we supply institutional clients, modern trade retailers, and Q-commerce platforms across the state. We are now building a full-scale General Trade distribution network and are looking for a driven sales leader to build this vertical ground up.

The Prospect
This is a greenfield builder role. You will be the first General Trade Sales Manager at Just Breads — responsible for architecting and executing our GT distribution strategy across Andhra Pradesh with a specific mandate for deep rural penetration. You report directly to the Managing Director and carry full channel P&L; accountability.

Key Responsibilities
1. Distribution Network Build-Out
• Appoint, onboard, and manage super-stockists and distributors across Krishna, Guntur, East and West Godavari districts in Year 1; phased expansion to remaining AP districts in Year 2–3
• Execute a hybrid GTM model — company-owned beat routes in key urban centres, distributor-led last-mile in semi-urban and rural markets
• Build retail coverage to 10,000+ outlets in Year 1 — kirana stores, bakeries, tea stalls, and local grocery chains
• Design beat plans, route maps, and van sales schedules for granular rural market penetration

2. Sales Execution & Target Achievement
• Own monthly, quarterly,



and annual primary and secondary sales targets for the GT channel
• Drive numeric distribution (ND%) and weighted distribution (WD%) targets across the territory
• Ensure product freshness compliance — shelf rotation, returns management, and wastage control within norms for short shelf life bakery products
• Execute trade promotions, visibility drives, and outlet-level activations

3. Team Building & Leadership
• Recruit, train, and manage a field sales team — Area Sales Executives, Sales Representatives, and Van Sales Agents
• Set individual targets, conduct field accompaniments, and drive a performance-first culture
• Build a capable second line of leadership to support territory expansion

4. Distributor & Channel Management
• Negotiate trade margins, credit terms, and performance incentives with distributor partners
• Monitor distributor health — inventory levels, claims, ROI, and secondary sell-through
• Resolve channel conflicts and ensure smooth product flow from depot to last-mile retail

5. Market Intelligence & Reporting
• Track competitor activity, pricing, and schemes; share actionable intelligence with MD
• Provide weekly sales MIS, outlet-level data, and market feedback
• Identify whitespace — new geographies, outlet segments, and product-market opportunities

What We’re Looking For
Experience
• 8–14 years of progressive GT sales experience in FMCG food categories
• First preference: Bread / bakery / rusk / biscuit / cake — candidates who understand short shelf life, high-frequency replenishment, and freshness discipline
• Second preference:



FMCG food & beverages — Britannia, ITC, Parle, Modern Foods, or equivalent national/regional FMCG companies
• Minimum 5 years in Andhra Pradesh markets is mandatory — deep knowledge of AP retail trade dynamics, rural buying behaviour, and regional distribution networks
• Proven track record of building GT distribution from scratch or significantly expanding coverage in underpenetrated geographies
• Experience managing and growing field sales teams of 10+ people

Skills & Competencies
• Command of GT sales fundamentals — beat planning, outlet expansion, ND%, WD%, shelf management
• Hands-on understanding of short shelf life product operations — freshness control, returns, van loading discipline
• Distributor management and trade negotiation capability
• Sales reporting and MIS proficiency (Excel / field sales apps)
• Entrepreneurial mindset — comfortable building systems and processes from zero
• Fluency in Telugu is essential; working knowledge of English required

Education
• Graduate in any discipline (mandatory)
• MBA / PGDM in Sales & Marketing preferred — strong field credentials can substitute

What We Offer
• ₹10–15 LPA fixed compensation based on experience and fitment
• Performance-linked variable pay tied to distribution and revenue milestones
• Travel allowance and field expense reimbursement
• Direct reporting line to MD — fast decisions, zero bureaucracy
• A rare opportunity to build and own a GT channel vertical from the ground up in a growing regional FMCG brand
• Company operational support for van sales infrastructure and depot network

How to Apply
Send your CV with subject line: “GT Sales Manager – AP” to
[email protected]
Only candidates with relevant FMCG/bakery GT experience in Andhra Pradesh will be contacted.

V M Bakery Products Pvt Ltd | CIN: U15412AP2012PTC080828 | Industrial Estate, Vijayawada, Andhra Pradesh

📌 Regional Sales Manager (Krishna)
🏢 V. M BAKERY PRODUCTS PVT .
📍 Krishna