Background:

- HUL has significantly increased its focus on e-commerce as a channel, supported by higher investments
- The candidate will identify growth opportunities and drive efficiency and effectiveness in the e-commerce channel

About the Role:

- Represent the voice of the shopper, integrating Unilever shopper and category knowledge with custom research
- Provide insights that provoke transformational business action and drive sustainable marketplace impact
- Lead e-commerce and shopper insights initiatives, understanding omnichannel shopper behavior and decisions

Key Expectations:

- Insights Leadership:
- Provide fact-based, strategic, shopper-centric point of view
- Communicate the voice of the shopper including attitudes, behaviors, motivations, barriers, and pain points
- Connect insights to build integrated, inspiring category growth stories to inform business decisions
- Effective Deployment and Content:
- Drive impactful media capabilities on e-commerce to enhance brand superiority
- Reinforce deployment principles and drive efficiency
- Fill Knowledge Gaps:
- Identify foundational and channel-specific knowledge gaps in e-commerce
- Create and lead a research agenda to deliver actionable insights




- Analytical Proficiency:
- Comfortable analyzing sales, panel, and social media data
- Leverage data sources to deliver actionable learnings and insights aligned with business objectives

Key Competencies:

- Strong Bias for Action: Ability to make things happen quickly, pivot, and source new solutions
- Simplifies Complexity: Interpret complex business challenges, spot issues and opportunities proactively
- Visionary & Innovative: Trend spotting, continuous learning, collaboration, and process reinvention
- Result-Oriented: Motivated by outcomes, committed to achieving desired results efficiently
- Quest for Learning: Open to learning, exploring recent territories, and accelerating personal growth

Key Job Requirements:

- Minimum 5 years in insights and primary research experience in CPG, retail, or e-commerce sectors
- Proficient understanding of the e-commerce business landscape
- Strong project management skills, capable of end-to-end management of the research process

Skills: panel data analysis , Primary Research, Project Management

Experience: 5.00-10.00 Years

📌 Assistant CMI Manager, Ecommerce and Shopper (Mumbai)
🏢 Hindustan Unilever (HUL)
📍 Mumbai