- Analyse various websites on its key performance metrics and evaluating performance against competitive market trends
- Explore large datasets of web behaviour trends to provide actionable insights on engagement, conversion funnels, ROI, etc., to improve website performance
- Scope and monitor the impact of website changes for the business and marketing
- Define and deliver at scale reports on user segmentation, lead scoring, and marketing analysis based on customer profiling and segmentation
- Create forecasts using operational and statistical tools and models
- Direct queries and evaluate databases and logs to produce daily, weekly and monthly reports
- Make recommendations regarding process improvements and help develop performance policies and procedures
- Integrated market research using analysis of traffic drivers, user segmentation, competitive scoring and trends
- Experience with testing and usability
- Positive Presentation skills including reporting your findings with data visualizations that are easy to understand for all stakeholders and team members





Requirements (Desired skills & experience):-

- Strong quantitative analytical and communication skills
- Excellent understanding of click-stream tracking tools specifically Google Analytics , GA4
- Proficient knowledge of MS Excel, Google Tag Manager, Google Search Console and Data Visualization
- 3-5 years of experience in web analysis, online commerce, or related fields
- In-depth knowledge of tag setup, goal creation and tracking, segmentation, filtering, technical checks, data mining and analysis experience using Google analytics
- Good knowledge of Business Intelligence tools
- Working knowledge of Tableau is an advantage
- Critical thinker and problem-solving skills
- Expert at Data visualization and Website dynamics
- 5-6 years of experience in Google Analytics/Data visualization
- Basic Knowhow of Python, Big data, and Mysql.

Skills: Market Research, Analytical, Google Analytics, Mysql

Experience: 5.00-6.00 Years

📌 Assistant Manager - Google Analytics (Gurugram)
🏢 Square Yards
📍 Gurugram