- Achieving the sales plan of the territory weekly, monthly, quarterly, and annually.
- Creating and maintaining ambience in the stores to improve customer experience.
- Attending to customers on product complaints.
- Taking feedback on customer requirement with respect to current products.
Stock Management & Product Mix
- Stock Management (Availability, Ageing and Damage).
- Ensuring that the correct product mix is being displayed and promoted through all channels.
Distribution plan and Market share
- Ensuring Width of distribution as per plan & Depth of distribution for planned market share.
- Nurturing of distributors / dealers.
- Ensuring day-to-day smooth running of channel operations particularly on deliveries as per promise & other dealer-related issues.
- Implementing company policies for planned market share.
Demand Generation through effective BTL (Below the Line)
- Imparting on-the-job training to improve product knowledge and selling skills of channel sales team.
- Suggesting and implementing BTL promotions for maximizing brand awareness and visibility.
Key Result Areas:
- Sales plan achievement
- Stock Management & Product Mix
- Product Mix
- Distribution plan & Market share
- Demand Generation through effective BTL (Below the Line)