Job Title: Sr. PPC Specialist
Location: Mohali, Punjab
Experience: 4+ Years
Employment Type: Full time
Shift: Day Shift
Joining Preference: Immediate Joiners Preferred

Job Overview

We are looking for a results-driven and experienced Sr. PPC Specialist to manage, optimize and scale paid advertising campaigns. The ideal candidate should have strong hands-on experience with Google Ads and Meta Ads, along with a solid understanding of performance marketing, conversion tracking and campaign analytics.

Key Responsibilities

- Plan, create, launch and manage PPC campaigns across Google Ads and Meta Ads.
- Conduct keyword research, competitor analysis and audience research.
- Manage Search, Display, Remarketing, Performance Max and other relevant campaign types.
- Optimize campaigns based on CTR, CPC, CPL, CPA, conversion rate and ROAS.
- Manage campaign budgets, bidding strategies and audience targeting.
- Perform A/B testing for ad copies, creatives, audiences and landing pages.
- Monitor campaign performance and identify areas for improvement.
- Set up and monitor conversion tracking using GA4, Google Tag Manager and other relevant tools.
- Develop and optimize remarketing and retargeting campaigns.
- Analyze campaign data and prepare regular performance reports.




- Identify opportunities to reduce unnecessary ad spend and improve campaign ROI.
- Coordinate with SEO, content, design and development teams for better campaign performance.
- Stay updated with changes in Google Ads, Meta Ads and digital advertising trends.

Required Skills & Experience

- 4+ years of hands-on experience in PPC/Paid Advertising.
- Strong expertise in Google Ads and Meta Ads.
- Good understanding of keyword research, bidding and campaign optimization.
- Experience with lead generation and conversion-focused campaigns.
- Knowledge of Google Analytics 4, Google Tag Manager and conversion tracking.
- Strong analytical and data interpretation skills.
- Ability to manage multiple campaigns/projects simultaneously.
- Good communication and reporting skills.
- Experience in a digital marketing agency environment will be an advantage.

Preferred

- Immediate joiner or short notice period.
- Google Ads certification is a plus.
- Experience handling international/client-based campaigns is preferred.

Work Location: On-site, Mohali
Shift: Day Shift

Pay: ₹12,806.74 - ₹60,054.97 per month

Benefits:

- Paid time off

Work Location: In person

📌 PPC Specialist (India)
🏢 Richestsoft
📍 India