We are seeking a Junior Demand Generation Specialist to join our Enterprise Solutions marketing team. This is a critical growth-focused role where you'll drive lead generation campaigns and support the pipeline development for our enterprise clients. You will be responsible for creating and executing demand generation initiatives that align with our sales objectives and contribute directly to revenue growth. This position requires 1–3 years of relevant experience and offers an attractive compensation package of 3–5 LPA. The role operates on a Work From Office (WFO) basis with a shift time of 12pm – 10pm IST, with 1 open position available.
Key Responsibilities
- Develop and execute demand generation campaigns targeting enterprise-level prospects across multiple channels (email, digital, events)
- Collaborate with sales teams to identify high-value accounts and support lead nurturing workflows
- Create and optimize landing pages, email sequences, and campaign assets to drive conversions
- Monitor campaign performance metrics and prepare regular reports on lead quality and conversion rates
- Support event marketing initiatives and webinar promotion to generate enterprise qualified leads
- Conduct market research and competitive analysis to inform campaign strategy
- Manage CRM data integrity and ensure accurate lead tracking and reporting
- Collaborate with marketing and product teams to refine messaging and positioning for target audiences
Must-have Skills
- Strong understanding of B2B demand generation and lead generation best practices
- Proficiency in marketing automation platforms (HubSpot, Marketo, or similar)
- Experience with CRM systems and lead management
- Excellent written and verbal communication skills
- Analytical mindset with ability to interpret campaign metrics and data
- Proficiency in Microsoft Office (Excel, PowerPoint, Word)
- Self-motivated with strong organizational and project management capabilities
Good-to-have Skills
- Experience with Google Analytics and web analytics tools
- Familiarity with A/B testing and conversion rate optimization
- Knowledge of enterprise SaaS products or solutions
- Experience with LinkedIn advertising or social media campaign management
- Basic HTML/CSS knowledge for email template customization
- Exposure to sales enablement tools and methodologies
- Bachelor's degree in Marketing, Business, Communications, or related field (or equivalent qualified experience)
- Technical literacy and comfort working with marketing technology stacks
- Ability to learn new software and platforms quickly
Experience & Qualifications
- 1–3 years of experience in demand generation, marketing, or a related role
- Demonstrated success in running and optimizing digital marketing campaigns
- Track record of supporting lead generation and pipeline development efforts
- Portfolio or examples of campaigns you've contributed to (preferred)