About OTO Music

OTO Music is a growing music and audio brand focused on delivering high-quality products and experiences to music enthusiasts and consumers across India. We are looking for an energetic, target-oriented Area Sales Manager (ASM) to drive sales growth, strengthen our retail presence, and build strong relationships with channel partners across the assigned territory.

Role Overview

As an Area Sales Manager, you will be responsible for driving revenue and market expansion across your assigned territory. You will manage distributors, dealers, retailers, and other channel partners while ensuring strong product visibility, availability, and execution at the market level.

The ideal candidate is a hands-on sales professional who understands channel sales, dealer management, retail execution, and territory development, and is comfortable working in a fast-paced, growth-oriented environment.

Key ResponsibilitiesSales & Business Development

- Achieve monthly, quarterly, and annual sales targets for the assigned territory.
- Develop and execute territory-specific sales strategies to drive revenue and market share.
- Identify and onboard new dealers, retailers, distributors, and other relevant channel partners.
- Expand OTO Music's distribution and retail footprint across the assigned area.
- Generate new business opportunities and develop existing accounts for higher sales.

Channel & Dealer Management

- Build and maintain strong relationships with distributors, dealers, retailers, and key accounts.
- Ensure adequate product availability and healthy inventory levels across the channel.
- Monitor secondary sales and market movement and take corrective action where required.
- Negotiate commercial terms and support channel partners within company guidelines.




- Resolve channel-related issues promptly to maintain strong partner relationships.

Market Execution

- Drive product visibility, merchandising, display, and promotional execution at retail outlets.
- Ensure effective implementation of company schemes, promotions, and launches.
- Track competitor activity, pricing, promotions, product launches, and market trends.
- Provide regular market intelligence and actionable feedback to the sales leadership team.
- Conduct regular market visits and maintain strong on-ground engagement with customers and channel partners.

Reporting & Performance Management

- Maintain accurate sales forecasts, pipeline reports, and territory plans.
- Track KPIs including sales achievement, distribution, outlet productivity, collections, and inventory.
- Prepare regular territory performance reports and share insights with management.
- Ensure timely collection of outstanding payments in coordination with channel partners and internal teams.

Key Performance Indicators

- Achievement of sales and revenue targets
- Territory growth and market expansion
- Current dealer/retailer acquisition
- Distributor and dealer productivity
- Numeric distribution and outlet coverage
- Secondary sales growth
- Product availability and retail visibility
- Collection and receivables performance
- Execution of promotional and merchandising initiatives





Candidate Profile

Experience: 3–6 years of relevant experience in sales, preferably in consumer electronics, audio products, musical instruments, lifestyle products, retail, or a related category.

Required Skills

- Strong understanding of distributor and dealer-led sales.
- Proven track record of achieving sales targets.
- Excellent relationship-building and negotiation skills.
- Strong territory management and business development capabilities.
- Good understanding of local markets and retail channels.
- Comfortable with frequent market travel.
- Strong communication, presentation, and problem-solving skills.
- Ability to work independently and take ownership of business outcomes.
- Basic proficiency in Excel/Google Sheets and sales reporting tools.

Preferred

- Experience in the music, audio, consumer electronics, musical instruments, or D2C/omnichannel retail ecosystem.
- Existing relationships with relevant dealers, distributors, retailers, or institutional customers.
- Passion or interest in music and audio products.

What We Offer

- Opportunity to work with a fast-growing Indian music and audio brand.
- High ownership and autonomy in managing the assigned territory.
- Performance-driven incentives and growth opportunities.
- Exposure to a rapidly evolving consumer and retail business.
- Opportunity to contribute directly to OTO Music's expansion across India.

Pay: ₹35,000.00 - ₹50,000.00 per month

Benefits:

- Cell phone reimbursement
- Commuter assistance
- Flexible schedule
- Food provided
- Health insurance
- Paid sick time
- Paid time off
- Provident Fund
- Work from home

Work Location: Hybrid remote in Noida, Uttar Pradesh (Noida)

📌 Area Sales Manager (India)
🏢 OTO MUSIC INDIA PRIVATE
📍 India