About the job
TinyPal helps parents navigate child development with tools and content grounded in real developmental science. We’re a small, rapid-moving team building for a niche but deeply engaged audience: parents in the US who care about doing right by their kids and want a trustworthy companion for that journey.
Why this role exists
We’re looking for a growth marketer who can own paid acquisition end-to-end — strategy, execution, measurement, and iteration across Meta, Google Ads, and TikTok — for a US parenting audience in a category that rewards patience and craft over quick wins. This is a full-funnel role: you’ll build the journey that takes someone from first hearing about TinyPal to becoming an engaged, paying user, with messaging that earns trust before it asks for anything.
What you’ll own

- Channel strategy: Own campaign structures across Meta, Google Ads, and TikTok tailored to US parents, spanning the full funnel from awareness to conversion.

- Creative and messaging strategy: Brief and iterate on content that builds trust and category understanding, distinct from bottom-funnel conversion creative.

- Budget management and pacing: Manage and allocate spend across channels with a clear point of view on how to sequence budgets across the funnel.

- Measurement and reporting: Define the right KPIs at each funnel stage and build a reliable reporting model the team can trust to guide decisions.

- Testing roadmap: Drive disciplined experimentation across audiences, creative, placements, and bidding strategies, with clear documentation of results and takeaways.





- Cross-functional collaboration: Partner closely with product and content teams to ensure paid campaigns reflect what genuinely resonates with parents.

What we’re looking for

- 3+ years of experience running paid acquisition across Meta, Google Ads, and TikTok, ideally for a consumer mobile app.

- Deep understanding of US consumer audiences, especially parents.

- Experience building full-funnel campaigns for categories where the audience needs education or trust-building before converting (health, wellness, parenting, edtech, fintech, or similar).

- Strong grasp of mobile measurement (MMPs like AppsFlyer or Adjust, SKAdNetwork/App Tracking Transparency implications, event tracking).

- Analytical rigor — fluent in reading campaign data, building custom reporting, and translating numbers into actionable decisions.

- A bias toward testing and iteration, especially with a lean budget.

- Excellent written communication — able to explain strategy and tradeoffs clearly to a non-marketing founder/team.

Nice to have

- Experience in the parenting, child development, health, or education app space.

- Experience with lifecycle/retention flows that complement paid acquisition.

- Familiarity with App Store Optimization (ASO).

How we’ll evaluate fit
Expect a conversation about how you’d structure a 90-day paid acquisition plan for a lean, early-stage team — including how you’d sequence spend and evaluate channel mix performance.

Pay: ₹35,000.00 - ₹40,000.00 per month

Work Location: Remote

📌 Growth Marketing Manager (India)
🏢 TinyPal Parenting
📍 India