Job Description:

- Content Strategy & Planning: Own SLOVIC's content strategy across Instagram, YouTube and other relevant

- platforms. Define content pillars, formats, and the monthly and quarterly content calendar, mapped to

- product launches, campaigns and business priorities.

- Scalable Influencer Content Frameworks: Design content concepts and briefs specifically built to scale

- through influencers - repeatable angles, hooks and formats that hundreds of creators can execute in their

- own voice while staying on-brand and on-message. This is the most significant output of the role.

- Internal Content Planning: Decide what content SLOVIC should produce in-house - brand films, product-led

- content, founder and community content, static and short-form - and drive it from idea to publish.

- Agency Management & Coordination: Act as the primary point of contact for content, creative and

- influencer agencies. Brief them clearly, set expectations and timelines, review output against the brief,

- manage revision cycles, and hold partners accountable to quality and deadlines.

- Creative Ideation & Hooks: Lead the creative thinking - develop campaign concepts, scripts, content angles

- and scroll-stopping hooks grounded in real consumer insight,



and translate them into briefs that are sharp

- enough to execute without back-and-forth.

- Performance Analytics: Track and interpret content performance across reach, views, watch time, retention,

- engagement rate, saves, shares, CTR, CPM and conversion. Identify what is working at the format and hook

- level and feed those learnings back into the next content cycle.

- Trend Tracking: Stay ahead of platform algorithm changes, trending audio, emerging formats, and creator

- and category trends. Translate trends into SLOVIC-relevant content quickly, while filtering out what does not

- fit the brand.

- Competitor & Category Watch: Monitor competitor and adjacent-category content, identify white space in

- how fitness is being talked about in India, and use it to sharpen SLOVIC's positioning.

- Cross-functional Collaboration: Work closely with the influencer marketing, performance marketing, design

- and supply chain teams so content supports launches, ad creative needs and wider growth goals.

- Content Governance: Maintain brand voice, messaging and claim discipline across everything that goes out

- - internal, agency-produced and creator-produced.

📌 Content Strategist (Mumbai)
🏢 Acme Services Private
📍 Mumbai