27 Aug
|
hrGENie
|
Hyderabad
Google Ads Specialist
Location: Hitech City, Hyderabad (Work From Office – 6 Days/Week)
Experience: 1–4 Years
About the Role
We are looking for a Google Ads Executive who enjoys spending their day inside Google Ads and Google Merchant Center. You will be responsible for keyword research, campaign execution, bid optimization, search term analysis, feed optimization, Merchant Center management, and scaling Google Ads campaigns across Search, Shopping, Performance Max, Display, and YouTube. A significant part of your role will involve identifying new keyword opportunities, improving feed quality, optimizing Shopping campaigns, maintaining Merchant Center health, and driving profitable growth through continuous optimization. If you're someone who enjoys working with keywords, product feeds, campaign optimization, and scaling winning campaigns, we'd love to hear from you.
Key Responsibilities
- Keyword Research & Search Term Optimization
- Campaign Setup & Execution
- Campaign Optimization
- Google Merchant Center & Feed Optimization
- Analytics & Reporting
- Budget Management & Scaling
- Tracking & Conversion Setup
- Account Management
Required Qualifications
- 1–4 years of hands-on experience managing Google Ads campaigns
- Strong working knowledge of Google Ads
- Hands-on experience launching, managing, optimizing, and scaling Google Ads campaigns
- Strong understanding of Search, Shopping, Performance Max, Display, YouTube, and Remarketing campaigns
- Strong understanding of keyword research, search term optimization, bidding strategies, Quality Score, and match types
- Experience using Google Keyword Planner, Search Terms Reports, and keyword research tools
- Strong working knowledge of Google Merchant Center and Merchant Center Next
- Hands-on experience with product feed management and feed optimization
- Experience troubleshooting product disapprovals, feed errors, account suspensions, and Merchant Center diagnostics
- Strong understanding of product attributes including Titles, Descriptions, GTINs, MPNs, Brand, Product Types, Custom Labels, and Google Product Categories
- Experience optimizing Shopping feeds to improve product visibility, CTR, and ROAS
- Hands-on experience managing Google Shopping and Performance Max campaigns using optimized product feeds
- Experience working with high-policy or high-rejection categories such as Nutraceuticals, Supplements, Healthcare, Personal Care, Medical Devices, or other regulated products
- Solid understanding of Google Ads and Merchant Center policies, especially for healthcare and regulated products
- Basic understanding of Google Analytics (GA4), Google Tag Manager, and conversion tracking
- Robust analytical mindset with the ability to interpret campaign data and identify optimization opportunities
- Proficiency in Microsoft Excel or Google Sheets
- Excellent attention to detail and execution accuracy
- Good communication and collaboration skills
- Willingness to work from the office in Hitech City, Hyderabad (6 days/week)
Preferred Qualifications
- Experience working with D2C or eCommerce brands
- Experience with Shopify and Google Merchant Center integrations
- Familiarity with Merchant Center rules, supplemental feeds, feed automation, and feed management platforms
- Experience with Feedonomics, DataFeedWatch, Channable, Simprosys, or similar feed management tools
- Familiarity with SEMrush, Ahrefs, Looker Studio, Google Trends
- Google Ads Certifications are an added advantage
📌 C Google Ads Specialist - Only Google Ads (Hyderabad)
🏢 hrGENie
📍 Hyderabad