We are seeking a results-driven Meta (formerly Facebook) & Google Ads Specialist to join our dynamic team. In this role, you will manage and optimize paid advertising campaigns across Meta and Google platforms to maximize ROI, generate leads, and drive brand growth. If you're passionate about data-driven marketing, skilled in paid media strategies, and have a proven track record of successful ad campaign management, we want to hear from you!

Key Responsibilities:

- Develop, implement, and manage paid ad campaigns on Meta platforms (Facebook, Instagram) and Google Ads (Search, Display, Shopping, and YouTube).
- Conduct keyword research, audience targeting, and competitive analysis to build high-performing campaigns.
- Monitor campaign performance, analyze key metrics, and create detailed reports to measure effectiveness and identify areas for improvement.
- Perform A/B testing on ad creatives, copy, and targeting strategies to optimize performance.
- Stay up-to-date with industry trends, algorithm updates, and best practices across Meta and Google advertising platforms.
- Collaborate with the content and creative teams to align ad creatives with marketing goals and brand identity.
- Manage budgets efficiently to ensure maximum ROI while meeting or exceeding campaign objectives.

Qualifications:





- Proven experience managing and optimizing Meta and Google Ads campaigns (minimum 2–3 years preferred).
- Strong knowledge of campaign setup, targeting options, bidding strategies, and performance optimization.
- Proficiency with tools like Google Analytics, Google Ads Manager, and Meta Ads Manager.
- Experience with data analysis and reporting, using platforms like Google Data Studio or similar tools.
- Excellent written and verbal communication skills for creating compelling ad copy and presenting performance insights.
- Detail-oriented with strong organizational and multitasking abilities.
- Certification in Google Ads and/or Meta Blueprint is a plus.

Preferred Skills:

- Familiarity with remarketing strategies and conversion rate optimization (CRO).
- Experience managing e-commerce campaigns or working in B2B/B2C industries.
- Knowledge of SEO principles and how they integrate with paid advertising strategies.

Job Types: Full time, Permanent

Pay: ₹15,000.00 - ₹35,000.00 per month

Benefits:

- Paid time off

Ability to commute/relocate:

- Phagwara, Punjab: Reliably commute or planning to relocate before starting work (Preferred)

Experience:

- total work: 1 year (Preferred)

Work Location: In person

📌 Meta & Google Ads Specialist (India)
🏢 Social Simba
📍 India