Project Manager – Institute Campaign & Lead Management

- Manage and coordinate all digital marketing campaigns for Institute.
- Monitor Google Ads, Facebook and Instagram campaigns on a daily basis.
- Track daily lead generation, lead quality, campaign performance, and conversion metrics.
- Ensure that generated leads are properly shared with the relevant branch/team for timely follow-up.
- Analyse genuine, duplicate, irrelevant, and low-quality leads.
- Monitor branch-wise lead status and follow-up progress.
- Coordinate effectively between the digital marketing team, lead management team, and Institute branches.
- Monitor campaign budgets, CPL (Cost per Lead), conversions, and overall ROI/performance.
- Prepare daily, weekly, and monthly campaign and lead performance reports.




- Identify campaign or lead-quality issues and take corrective and improvement measures.
- Coordinate with the Google/Facebook advertising teams or agencies for campaign optimisation.
- Monitor campaign performance and recommend changes to improve lead quality, conversion rate, and cost efficiency.
- Provide regular updates to management regarding campaign performance, lead quality, branch-wise follow-up, and pending actions.
- Take overall responsibility for the smooth execution and performance of Institute’s digital campaigns and lead management process.

Pay: ₹15,000.00 - ₹25,000.00 per month

Work Location: In person

📌 Project Manager (India)
🏢 ITFMEDIA
📍 India