Department: Marketing / Digital Marketing
Position: Performance Marketing Executive
Experience: 1–3 Years
Employment Type: Full-Time
Location: Gurugram / On-site

Job Summary

We are looking for a Performance Marketing Executive who will be responsible for planning, executing, monitoring, and optimizing digital advertising campaigns to generate quality leads, conversions, and measurable business growth.

The candidate will work closely with the marketing, creative, sales, and business development teams to ensure that campaigns deliver strong ROI and meet defined business objectives.

Key Responsibilities

- Plan and execute performance marketing campaigns across platforms such as Google Ads, Meta Ads, YouTube, and other relevant digital platforms.
- Conduct audience research and identify appropriate targeting segments.
- Create and manage campaigns, ad groups, audiences, budgets, and bidding strategies.
- Monitor campaign performance on a daily basis and optimize campaigns to improve CPL, CPA, CTR, conversion rate, ROAS, and ROI.
- Perform keyword research and competitor analysis.
- Coordinate with the content and creative teams for ad copies, banners, videos, and other marketing assets.
- Conduct A/B testing of creatives, audiences, landing pages, ad copies, and campaign strategies.
- Track leads and conversions through appropriate analytics and tracking tools.
- Analyze campaign data and prepare regular performance reports.
- Identify underperforming campaigns and implement corrective strategies.
- Manage advertising budgets efficiently and ensure optimum utilization.
- Work with the sales/CRM team to understand lead quality and improve campaign targeting.
- Stay updated with changes in digital advertising platforms, algorithms, policies, and industry trends.
- Develop strategies to improve lead generation,



customer acquisition, and overall marketing performance.

Required Skills

- Knowledge of Google Ads and Meta Ads Manager.
- Understanding of digital marketing and paid advertising concepts.
- Knowledge of Google Analytics/GA4, Google Tag Manager, and conversion tracking is preferred.
- Understanding of CPC, CPM, CTR, CPL, CPA, ROAS, ROI, and conversion rates.
- Strong analytical and data interpretation skills.
- Good knowledge of Excel/Google Sheets.
- Ability to analyze campaign data and make data-driven decisions.
- Positive communication and coordination skills.
- Strong problem-solving and decision-making abilities.
- Ability to work with targets and deadlines.

Educational Qualification

Candidates with any of the following qualifications can apply:

- MBA/PGDM – Marketing
- BBA – Marketing
- B.Com
- B.Tech/BCA/MCA
- Bachelor's/Master's degree in Digital Marketing, Marketing, Business Administration, or a related field.

Preferred Candidate Profile

- Candidates with practical knowledge of paid advertising and digital marketing will be preferred.
- Freshers with relevant certifications, projects, or hands-on experience may also apply.
- Candidates should have a strong interest in digital advertising, analytics, lead generation, and business growth.
- Certification in Google Ads, Meta Ads, Google Analytics, or other relevant platforms will be an added advantage.

Key Performance Indicators (KPIs)

Performance will be evaluated based on:

- Lead generation
- Lead quality
- Cost per Lead (CPL)
- Cost per Acquisition (CPA)
- Conversion Rate
- Return on Ad Spend (ROAS)
- Return on Investment (ROI)
- Campaign performance and optimization
- Budget utilization
- Revenue/business growth generated through campaigns

Career Growth

Pay: ₹9,969.98 - ₹33,717.80 per month

Work Location: In person

📌 Performance Marketing Executive (India)
🏢 Eventalist And Decor
📍 India