Role – Manager Marketing

Location: Panipat/ NCR
Experience: 5–10 years

Job Summary

The company is looking for an experienced and commercially oriented Marketing Manager to lead the marketing agenda for its real estate businesses.

The role will be responsible for defining and strengthening the brand positioning of the real estate business, developing the overall marketing strategy, and driving lead generation and customer acquisition through digital and other marketing channels.

This is a hands-on role suited to someone who combines brand thinking, digital marketing and robust lead-generation capabilities with a clear understanding of business outcomes.

Roles & Responsibilities

1. Brand Strategy & Positioning

- Define and continuously evolve the brand positioning, proposition and communication strategy for Riviera's real estate business.
- Establish consistency in brand identity and communication across digital, offline and customer-facing channels.
- Identify opportunities to strengthen brand awareness, differentiation and market perception.
- Develop marketing plans for new projects, launches and key business initiatives.

2. Digital Marketing & Campaign Management

- Develop the overall direction and objectives for digital marketing campaigns across search, social media, content, display and other relevant platforms.
- Manage external digital, creative and performance marketing agencies.
- Translate business requirements into effective campaign briefs, communication concepts and marketing assets.
- Monitor campaign performance and work with agencies to continuously improve reach, engagement and conversions.
- Ensure effective use of digital platforms to build both brand awareness and qualified demand.

3. Lead Generation & Demand Generation

- Own the lead-generation strategy for the real estate business, with a strong focus on generating high-quality and conversion-ready leads.
- Identify the most effective channels, campaigns and customer segments for lead acquisition.




- Develop and execute performance marketing initiatives across Google, Meta and other relevant platforms.
- Establish appropriate lead funnels, landing pages, campaigns and customer journeys in collaboration with agencies and internal teams.
- Track key metrics such as cost per lead, lead quality, conversion rates, customer acquisition cost and ROI.
- Work closely with the sales team to improve lead quality, lead-to-site-visit and lead-to-sale conversion.
- Analyse campaign and customer data to identify opportunities for improving marketing effectiveness.
- Manage marketing budgets effectively and evaluate agency and campaign ROI.

4. Marketing Content & Assets

- Drive the creation of marketing collateral, digital assets, presentations, brochures, social media content, website content and other communication materials.
- Work with creative agencies and internal stakeholders to ensure that all marketing communication reflects the desired brand positioning.
- Develop content and campaigns that effectively communicate Rivera's projects, products, USPs and customer proposition.

5. Market & Customer Insights

- Track market trends, competitor activity, customer behaviour and emerging marketing practices within real estate and relevant consumer categories.
- Develop customer insights to improve brand positioning, campaign targeting and lead-generation strategies.

Person Specification

Experience

- 5–10 years of relevant experience in marketing, preferably with experience in real estate, real estate investment, property development, real estate funds or related sectors.
- Experience in a lead-generation driven marketing role is highly desirable.
- Strong hands-on experience in digital marketing and managing external agencies.
- Experience in developing brand positioning and marketing strategy rather than purely executing campaigns.

- Strong understanding of real estate marketing and customer acquisition.
- Proven ability to generate and improve the quality of marketing leads.
- Strong understanding of performance marketing, digital campaigns, SEO/SEM, social media and content marketing.

📌 Manager Marketing (Panipat)
🏢 HRvisory
📍 Panipat