ROLE Loyalty Manager Location Thaltej Ahmedabad Gujarat Position Objective Responsibilities Evaluates overall program performance and investigates opportunities to recommend promotions and strategies that drive member engagement and profitability e g ROI current member acquisition and activation goals increased frequency etc Works collaboratively with Business Analytics IT Customer Insights Finance and other Loyalty Development counterparts to forecast manage and analyze program performance metrics and to report on activities Collects the Feedback from Customers both offline and online and shares it with Key Functions like Operations Buying and HR work with them closely to resolve troubles faced by customer with an objective to Improve Customer Loyalty Works directly with local bodies and other Market leaders to energetically increase participation and growth at the sore and member level of Kin Marche Loyalty Serves as Subject Matter Expert and manages all daytoday program activities including enforcing existing terms conditions help defining marketing collateral in Kin Marche and digital channels and program technical enhancements for future use Able to analyze large datasets and review for opportunities of growth within primary segmentation of the business like restaurant regions audience segments for marketing communications and digital marketing channels Develops and manages the marketing promotional plans that support program growth visitation and profitability including new member acquisition and existing member engagement optimization Collaborates with internal marketing teams by assisting with and providing strategy direction and input towards the development of campaigns that support program growth and are inkeeping with Kin Marche brand requirements Works with multiple areas of the business to proactively problem solve and enhances the user experience of the Kin Marche Loyalty Program Qualification Bachelors or Masters degree in marketing advertising or business administration preferred Experience 5 years in CRM Loyalty Programs marketing project management direct marketing advertising direct response or loyalty marketing Key Skills Experience in modeling and analyzing various KPIs Excellent project management skills Ability to establish and build business relationships Very strong communication analytical and interpersonal skills written and verbal Ability to multitask while maintaining a strategic focus Well versed in current marketing and mobile best practices Outgoing proactive and team player