Job Description: SEO, AEO & GEO Specialist

Company: Taplend Job Title: SEO, AEO & GEO Specialist Experience Required: 2–5 years Employment Type: Full-time Location: [Delhi]

Taplend is hiring an SEO, AEO, and GEO Specialist to strengthen its organic search presence and improve brand visibility across traditional search engines and AI-driven answer platforms. The role will focus on growing qualified organic traffic, improving search rankings, building content authority, and helping Taplend appear accurately in AI-generated search responses.

Role Overview

The ideal candidate will have hands-on experience in SEO, content optimization, technical SEO, and search performance analysis. They should also understand how users discover brands through AI-powered search experiences and be able to create strategies that improve Taplend’s visibility, authority, and discoverability across Google Search, answer engines, and generative AI platforms.

Key Responsibilities

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Develop and execute end-to-end SEO, AEO, and GEO strategies for Taplend.

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Improve organic rankings, website traffic, qualified leads, and conversions through search-led growth initiatives.

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Conduct keyword research, competitor analysis, topic-gap analysis, and search-intent mapping.

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Optimize website pages, product pages, landing pages, blog posts, FAQs, and resource content for search visibility.

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Create and manage content strategies focused on high-intent keywords, topical authority, user queries, and financial/lending-related search topics.

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Build content briefs for writers with SEO keywords, search intent, target audience, content structure, FAQs, internal links, and conversion recommendations.

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Optimize content for answer-focused search results, including featured snippets, People Also Ask queries, FAQs, comparison searches, and conversational queries.

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Improve content structure so that AI platforms and answer engines can identify, understand, and reference Taplend accurately.

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Create and optimize entity-focused content around Taplend’s products, services, target audience, expertise, trust signals, and industry topics.

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Implement structured data/schema markup, including Organization, FAQ, Product, Article, Breadcrumb, Review, and other relevant schemas.

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Conduct regular technical SEO audits covering indexing, crawlability, website architecture, redirects, duplicate content, broken links, XML sitemaps, robots.txt, canonical tags, page speed, and Core Web Vitals.

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Work closely with developers to implement and validate technical SEO and structured-data recommendations.

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Develop ethical off-page SEO and digital PR strategies to strengthen authority, trust, backlink quality, and brand mentions.

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Track Taplend’s presence in Google Search, featured snippets, AI Overviews, answer engines, and relevant generative AI search platforms.

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Monitor brand mentions, citations, sentiment, competitor visibility, and search-result changes related to Taplend.

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Prepare weekly and monthly reports on rankings, traffic, leads, technical health, content performance, backlinks, and AI visibility.

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Stay updated on search-engine algorithm updates, AI search developments, generative engine optimization practices, and content-quality standards.

SEO Responsibilities

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Improve rankings for priority commercial, informational, and branded keywords.

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Optimize on-page SEO elements, including titles, meta descriptions, headings, URLs, alt text, internal links, and content readability.

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Identify underperforming content and recommend updates, consolidation, pruning, or expansion.

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Build topic clusters and internal-linking structures to improve topical authority.

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Collaborate with content, design, product, and performance marketing teams to ensure SEO is integrated into campaigns and new page launches.

AEO Responsibilities

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Optimize content for direct answers, featured snippets, FAQs, and conversational searches.

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Identify high-value user questions related to loans, lending, eligibility, documentation, interest rates, repayment, and financial decision-making.

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Structure content using explicit question-and-answer formats, concise definitions, tables, lists, and relevant examples.

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Improve FAQ pages and resource content to address customer queries at every stage of the funnel.

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Ensure key website information is clear, accurate, easy to interpret, and supported by relevant structured data.

GEO & AI Visibility Responsibilities

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Improve Taplend’s discoverability and representation across AI-powered search and generative answer platforms.

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Create authoritative, well-structured, factually consistent content that can be understood and referenced by AI systems.

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Strengthen brand/entity signals through website content, structured data, trusted external mentions, and relevant citations.

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Monitor how Taplend, its products, and lending-related topics appear in AI-generated answers.

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Identify gaps where competitors are being referenced more often and develop content or authority-building plans to improve Taplend’s visibility.

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Ensure important brand, product, eligibility, policy, and customer-support information remains updated, consistent, and easy to verify.

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Recommend content formats and digital PR opportunities that can improve citation potential and AI search visibility.

Required Skills & Qualifications

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2–5 years of hands-on experience in SEO, organic growth, or content-led search marketing.

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Strong knowledge of on-page, off-page, technical, and content SEO.

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Understanding of AEO, featured snippets, conversational search, FAQ optimization, and structured content.

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Familiarity with GEO and strategies that support visibility in AI-powered and generative search experiences.

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Experience using Google Search Console, Google Analytics 4, Google Tag Manager, and Looker Studio.

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Experience with SEO tools such as Ahrefs, SEMrush, Moz, Ubersuggest, Screaming Frog, or similar platforms.

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Knowledge of technical SEO concepts, including schema markup, XML sitemaps, robots.txt, canonicalization, redirects, crawl budgets, and Core Web Vitals.

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Strong keyword research, competitor analysis, content auditing, and reporting skills.

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Ability to interpret data and turn insights into clear, prioritized action plans.

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Excellent written communication skills and the ability to work closely with writers, developers, designers, and marketing teams.

Preferred Qualifications

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Experience in fintech, lending, banking, insurance, or another regulated industry.

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Familiarity with WordPress or other CMS platforms.

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Experience with GA4 event tracking, BigQuery, and advanced reporting dashboards.

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Knowledge of digital PR, backlink outreach, brand-mention tracking, and reputation management.

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Understanding of E-E-A-T principles, entity SEO, topical authority, and content trust signals.

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Experience working with AI content tools while maintaining editorial quality, accuracy, originality, and compliance.

Key Performance Indicators Area Key Metrics

SEO growth

Organic traffic, keyword rankings, impressions, clicks, conversions, and organic leads

Content performance

Ranking improvement, engagement, content freshness, topic coverage, and assisted conversions

Technical SEO

Crawl errors, indexing issues, Core Web Vitals, page speed, schema coverage, and site health

Authority

Quality backlinks, referring domains, relevant brand mentions, and domain authority trends

AEO

Featured snippets, People Also Ask visibility, FAQ performance, and answer-result appearances

GEO / AI visibility

Brand presence, accuracy, citations, competitor comparison, and visibility across AI search experiences

What We Are Looking For

We are looking for a proactive search-growth professional who can combine technical SEO, content strategy, analytics, and AI-search visibility efforts. The person should be comfortable taking ownership of audits, coordinating implementation with internal teams, measuring outcomes, and continuously finding new opportunities for Taplend to become more discoverable and trusted online.

📌 SEO AEO GEO Specialist (New Delhi)
🏢 Happiest Resume
📍 New Delhi