Social Media Management

- Manage and maintain Skinmatics’ social media platforms, including Instagram, Facebook, and YouTube.
- Plan, schedule, publish, and monitor regular content across all platforms.
- Ensure all social media pages remain active, engaging, and aligned with the brand's image and communication style.
- Develop strategies to increase followers, reach, engagement, and audience interaction.

Community Engagement

- Reply to comments, messages, and audience queries promptly and professionally.
- Encourage conversations and maintain an interactive relationship with followers.
- Monitor audience feedback and escalate relevant customer concerns or queries to the appropriate team.
- Build and maintain a positive and engaging online community.

Content Creation & Video Support

- Actively participate in the content creation process, including brainstorming, planning, and execution.
- Work closely with doctors, marketing, videographers, editors, and other team members to create engaging content.
- Assist during video shoots and provide creative direction and ideas for reels, videos, stories, and other social media content.
- Identify viral trends, trending topics, audio, formats, and content ideas relevant to the skin, hair, and aesthetics industry.
- Suggest creative concepts that can help content reach a wider and more relevant audience.

Growth & Performance

- Develop and implement strategies to improve organic reach and audience growth.
- Monitor social media trends, competitor activities, and industry developments.




- Analyse content performance and identify what type of content generates better reach, engagement, and conversions.
- Prepare regular reports on social media performance, including reach, engagement, follower growth, video views, and audience insights.
- Continuously suggest improvements based on performance and platform trends.

Required Skills & Qualifications

- Proven experience in managing social media platforms, especially Instagram, Facebook, and YouTube.
- Strong understanding of social media trends, algorithms, viral content, and audience engagement.
- Creative thinking and the ability to generate fresh and relevant content ideas.
- Valuable knowledge of Reels, short-form videos, YouTube content, Stories, and other digital content formats.
- Excellent written and verbal communication skills.
- Ability to respond professionally to comments and messages.
- Basic understanding of content creation, video production, and editing is preferred.
- Ability to work collaboratively with doctors, content creators, videographers, and the marketing team.

Key Expectations

The Social Media Manager should not only post content but also actively work towards making Skinmatics' social media platforms interactive, relevant, engaging, and continuously growing. The ideal candidate should bring creative and viral ideas, actively participate in video and content creation, understand what connects with the target audience, and continuously work towards improving the brand's social media reach and visibility.

Pay: ₹11,360.23 - ₹43,201.25 per month

Work Location: In person

📌 Social Media Manager (India)
🏢 Skinmatics
📍 India