Note The job is a remote job and is open to candidates in USA Accordant Company is seeking a Marketing Specialist focused on Demand Generation to drive revenue growth through multichannel marketing campaigns The role involves managing campaigns from strategy to execution while collaborating with sales and subject matter experts to deliver targeted messaging and measurable results ResponsibilitiesOwn and execute fullfunnel demand generation campaigns that drive awareness lead generation opportunity creation and revenue growthManage campaigns endtoend including planning messaging audience segmentation content development execution optimization and reportingDevelop targeted marketing programs for specific industries regional markets and microvertical audiences to support growth initiativesSupport accountbased marketing efforts by creating personalized campaigns for strategic accounts and highvalue prospectsCreate campaign content across multiple channels including email landing pages blogs webinars social media video and digital advertisingBuild and manage nurture drip email programs that guide prospects through the buyer journey and increase engagement with Accordants solutions and servicesLeverage AI tools and emerging technologies to improve campaign planning audience targeting content creation and workflow efficiencyMonitor campaign performance and analyze key metrics including engagement conversion rates pipeline contribution chance generation and revenue impactExecute A B testing initiatives across messaging creative callstoaction and campaign tactics to continuously improve resultsPartner closely with SDRs and Account Executives to align campaign strategy improve lead quality and support effective followup processesMaintain audience quality and segmentation accuracy while supporting initiatives that improve database growth and marketing reachWrite industryfocused and productfocused content that supports campaign objectives SEO initiatives and thought leadership effortsCollaborate with internal subject matter experts consultants software developers and vendor partners to create relevant and compelling contentStay current on ERP financial management AI and industry trends to identify new opportunities for growth and campaign innovationSkillsBachelors degree in Marketing Communications Business or a related field25 years of experience in B2B marketing demand generation email marketing and or campaign management rolesExperience marketing ERP financial management or other enterprise SaaS software solutionsExperience building and executing endtoend marketing campaigns across the buyer journey including topoffunnel awareness midfunnel engagement and bottomfunnel conversion programsExperience creating and optimizing email marketing campaigns including copywriting email design and layout CTA development audience segmentation nurture and drip programs A B testing and performance analysis using metrics such as open rates clickthrough rates conversions and pipeline generationStrong written communication skills with the ability to create compelling messaging across multiple formats and channelsExperience working crossfunctionally with sales operations product or consulting teamsStrong analytical skills with the ability to interpret campaign data and make performancedriven recommendationsStrong project management and organizational skills with the ability to manage multiple initiatives simultaneouslySelfmotivated adaptable and comfortable operating in a fastpaced environment with evolving prioritiesExperience with marketing automation platforms such as HubSpot Salesforce Account Engagement ActOn Mailchimp or similar toolsExperience using AI tools such as Claude Gemini ChatGPT or related platforms to improve marketing effectiveness and productivityExperience supporting industries such as construction real estate manufacturing distribution healthcare nonprofit or professional servicesExperience creating content for webinars events thought leadership programs and digital campaignsExperience with SEO tools and analytics platforms such as Google Analytics Google Search Console Semrush or AhrefsWorking knowledge of Adobe Creative Suite Canva or similar design toolsCompany OverviewAccordant is a leading ERP and enterprise software valueadded reseller VAR serving more than 5 000 clients across the United States and Canada It was founded in 2005 and is headquartered in Florham Park New Jersey USA with a workforce of 51200 employees Its website is https www accordantco com Apply To this Job