Position Title Executive Senior Executive BTL Marketing Department Marketing Industry Preference Diagnostic Healthcare Education Any Graduate About Us Redcliffe Labs is Indias fastest growing omnichannel Pan India diagnostics service provider having its services in 220 cities through a network of 80 owned advanced labs and 2000 Collection Centres powered by home sample collection across India We are on a mission to provide quality healthcare services at affordable rates making diagnostics easily accessible and convenient to one and all Role Summary The Executive Senior Executive BTL Marketing will be responsible for executing highimpact onground marketing activities to drive brand visibility lead generation and walkins The role focuses on planning and executing BTL campaigns such as society camps mall activations exhibitions RWAs pharmacy onboarding and other communitylevel initiatives Key Responsibilities BTL Planning Execution Plan and execute onground BTL marketing activities across assigned locations Conduct society camps health checkup camps RWA activations mall exhibitions joggers park activities and other local outreach programs Execute leaflet distribution canopy activities and promotional drives to increase brand awarenessBTL Camps Activations Coordinate endtoend execution of health camps including permissions setup staffing and reporting Ensure effective onground presence and engagement during camps and activations Support weekend and Sunday camps as per business requirements Onground Marketing Partnerships Work on DSA and pharmacy onboarding initiatives under the BTL model Coordinate with sales operations and channel partners for smooth execution Build solid locallevel relationships to enhance outreach effectiveness Channel Partnership Work on DSA activities and pharmacy onboarding under the BTL marketing model Coordinate with sales operations and channel tea