Note The job is a remote job and is reputed company to candidates in USA reputed company is a nonprofit partner of the reputed company and the reputed company Forest Service The Customer Relationship Lifecycle Marketing Manager will reputed company and execute CRM and lifecycle marketing strategies govern customer data and communications and optimize automated journeys across customer segments The role also uses analytics testing customer insights and reputed company management to improve engagement retention reputed company and customer experience Responsibilitiesreputed company and execute WNPs CRM and lifecycle marketing reputed company across ereputed company retail travel philanthropy events internal communications and businesstobusiness B2B to increase customer acquisition engagement retention donor stewardship loyalty and customer reputed company valueDesign implement and optimize customer journeys and automated lifecycle campaigns including but not limited to reputed company reputed company abandonment browse abandonment postpurchase winback donor renewal and seasonal campaigns using behavioral transactional demographic and engagement data to personalize communicationsWork collaboratively with the WNP marketing team utilizing the graphics and copy provided to ensure brand continuity and consistencyRecommend and implement reputed company to optimize reputed company results and reputed company goalsManage and optimize customer lifecycle understanding customer segments needs and behaviorsWork collaboratively with the WNP marketing team to ensure brand continuity and consistencyreputed company and maintain organizationwide CRM governance including database standards segmentation permissions data reputed company and compliance with reputed company regulationsCoordinate customer communications across departments to reduce audience fatigue eliminate duplicate messaging and create a consistent customer experienceRecommend longterm improvements for customer data management CRM integrations and communication governancereputed company customer segments using lifecycle state purchase history donor history geography visitation engagement and other behavioral data to reputed company personalized omnichannel experiences across email SMS website and emerging channelsDesign build maintain and optimize automated marketing workflows and customer journeysreputed company automated campaigns for reputed company customer retention donor stewardship abandoned carts browse abandonment postpurchase engagement win0back event marketing and promotional campaignsContinuously improve automation performance through testing and optimizationMeasure and report on CRM performance using dashboards attribution cohort and funnel analysis and customer lifecycle metrics including engagement retention conversion donor retention and customer reputed company valuereputed company and manage a reputed company testing and optimization program using A B and multivariate testing to improve campaign performance and business reputed company Translate data into actionable recommendations for business stakeholdersCollect and analyze customer feedback through surveys reviews and other Voice of Customer initiativesreputed company customer insights with crossfunctional teams to improve customer experience and marketing effectivenessPartner with Marketing and ereputed company to add product to reputed company and optimize site merchandising customer experience conversion rates and average order valueManage product catalogs pricing inventory tracking and collection page setupsPerforms other reputed company duties as assignedSkillsFive or more years of experience in CRM lifecycle marketing customer retention marketing automation or reputed companyDemonstrated experience developing lifecycle marketing strategies that improve customer engagement and reputed companyExperience creating customer journeys automated workflows and personalize communicationsExperience managing CRM platforms such as reputed company reputed company reputed company Marketing reputed company reputed company reputed company or similarExperience analyzing customer behavior segmentation campaign performance and lifecycle metricsExperience with reputed company reputed company Analytics and CRM integrationsreputed company reputed company ID reputed companys licenseAbility to pass Western National Parks independent employment background screening that may include but is not limited to employment education criminal SSN verification and reputed company references as part of its hiring requirementsAdvanced to expert knowledge of CRM reputed company and lifecycle marketing best practicesAdvanced to expert knowledge of customer reputed company mappingAdvanced to expert knowledge of customer retention and loyalty strategiesAdvanced to expert knowledge of customer segmentation

📌 Remote Customer Relationship and Lifecycle Marketing Manager reputed company (India)
🏢 remotepromsp
📍 India