Key Responsibilities Event Strategy Planning Develop and execute a holistic event marketing strategy that aligns with global GTM and revenue goals Identify and prioritize a diverse mix of event formats including thirdparty conferences hosted roundtables AMAs regional meetups community mixers and virtual summits Define and track eventspecific goals pipeline contribution lead quality attendance engagement and ROI InHouse Partner Event Execution Plan and execute branded inhouse events including executive roundtables VIP dinners customer showcases and virtual thought leadership sessions Lead comarketing activations with strategic partners from webinars to cohosted events and ecosystem roadshows Create and manage partner event calendars ensuring maximum brand exposure and pipeline impact Community Relationship Marketing Build meaningful relationships with influencers prospects customers and partners through intimate and highimpact event experiences Curate local community engagement programs such as MarTech Mixers and peerled panels to build a trusted network of advocates and buyers Support and grow a regional events cadence that nurtures customer communities and ABM target accounts Project Management Vendor Coordination Lead all event logistics and operations including venue selection AV swag catering signage staffing and registration Source and negotiate with vendors contractors and freelancers while managing timelines and budgets Create event playbooks to ensure repeatable success including preevent planning realtime operations and postevent workflows Measurement Optimization Define KPIs across each event type including registrationtoattendee ratios MQLs SQLs influenced pipeline and ROI Collaborate with Sales and Marketing Ops to track event attribution and campaign effectiveness within CRM and MAP platforms e g Salesforce HubSpot Report on event performance and continuously optimize programming and processes Requirements 5 years of experience in B2B event marketing or field marketing ideallyin a SaaS or MarTech environmentExperience owning a mix of event formats hosted events thirdpartyconferences comarketing programs virtual webinars and intimate roundtablesProven track record in partner marketing collaboration crossfunctionalevent execution and customer engagementExceptional project management and vendor negotiation skillsStrong communication relationshipbuilding and brand storytellingabilitiesHandson experience with event platforms e g Splash Goldcast Hopin CRM MAP tools Salesforce HubSpot Marketo and project management toolsNice to Have Experience scaling communityled growth and brand evangelism via eventsRegional marketing experience across North America UK or EuropeFamiliarity with ABM tools and eventspecific lead routing workflowsCreative eye for experiential marketing and onbrand activations

📌 Event and Field Marketing Manager (Mumbai)
🏢 Netcore Cloud
📍 Mumbai