Drive funnel acquisition strategy plan and run campaigns across channels to generate quality leads and optimize the customer journey from awareness to conversion Continuously identify and fix dropoffs across the acquisition funnel using data experimentation and A B testing to improve conversion rates Build and curate a community of crossborder exporters through events content forums and partnerships that drive engagement advocacy and organic growth Partner with Product and Business teams to translate customer insights into sharper positioning campaign ideas and community programming Track report and present marketing performance metrics launch impact funnel conversion community growth to leadership on a regular cadence Collaborate with crossfunctional teams Product Sales Design Content to ensure consistent messaging and a seamless customer experience across touchpoints 2 to 3 years of experience in Marketing Growth or Demand Generation roles in B2B SaaS or Fintech Proven experience planning and executing GTM launches for new products or features Robust understanding of acquisition funnels and experience optimizing customer journeys to improve conversion Experience building or managing communities forums or customer advocacy programs Analytical mindset with the ability to use data and dashboards to guide decisions Strong storytelling content and stakeholder communication skills Eagerness to leverage AI to optimize workflows campaigns and datadriven insights Experience working in a fintech payments or crossborder trade company Familiarity with SQL dashboards or BI tools to pull and analyze marketing data Experience with marketing automation or CRM tools MBA or background in marketing business or economics

📌 Director of CRM Marketing (Bengaluru)
🏢 Razorpay
📍 Bengaluru