Job Description:

- Strategy

- Own full funnel paid search and paid social strategy, covering demand capture as well as demand creation.

- Set the budget allocation view: channel split, campaign architecture, bidding approach, and the reasoning

- behind each of them.

- Run a testing agenda across creative, audience, landing experience, bid strategy and incrementality, and

- make sure the results actually change the plan.

- Plan against commercial outcomes. ROAS, CPA, CPL, blended CAC, and lifetime value where the client can

- support that conversation.

- Platform depth

- Search: Google Ads and SA360, Microsoft Ads, Performance Max, Demand Gen, Shopping and feed

- management through Merchant Center, and YouTube. Query mining, negative strategy and structural

- discipline in accounts of real size.

- Social: Meta across both Advantage+ and manual setups, TikTok, LinkedIn, Snap, Pinterest, and X where it

- applies. Creative built for the platform rather than adapted to it.

- Commerce: Amazon Ads, marketplace and retail media activation where it falls within scope.

- Own account hygiene and QA. Structure, naming, conversion setup and budget pacing should be right

- before anything goes live.

- Measurement and data

- Own conversion tracking and measurement integrity across GA4, GTM, server side tagging, Conversions

- API, offline conversion imports and consent mode.

- Build reporting that makes an argument, on data you are willing to stand behind.

- Push past last click through incrementality testing, geo experiments, exposure to MMM and honest





- attribution checks.

- Explain the gap between platform reported and business reported numbers in a way a client will accept.

- Clients and solutioning

- Act as the senior contact for your accounts, including US clients.

- Run quarterly business reviews and post campaign analyses that carry a recommendation rather than a

- recap.

- Look past the stated brief. Clients usually arrive with a symptom, and the job is to work out what is actually

- wrong and put a workable plan in front of them.

- Write POVs and growth plans that open up scope. Spot the white space, build the case, close it.

- AI in day to day delivery

- Use AI tooling in your own work: keyword and audience research, ad copy generation and testing at

- volume, creative iteration, reporting automation and insight synthesis within client approved platforms.

- Design repeatable AI assisted workflows for the team and cut cycle time in a way you can measure, without

- quality slipping.

- Bring AI use cases into client conversations honestly, including the places where it does not help.

- Stay accountable for quality. The tools speed the work up. You still own what reaches the client.

- Team and commercials

- Manage and develop two to three specialists. Set priorities, review work, coach on craft and stay close

- enough to the detail to catch problems early.

- Forecasting, pacing, budget control and margin across your portfolio.

- Support recent business with channel strategy, pitch narrative and technical credibility in the room.

📌 Social and search - Associate Director (Mumbai)
🏢 Acme Services Private
📍 Mumbai