Influencer Marketing Executive – Jewellery Brand

Location: Coimbatore, Tamil Nadu
Job Type: Full-Time
Work Location: In Person
Experience: 1–4 Years
Salary: ₹

About the Role

We are looking for a creative and results-oriented Influencer Marketing Executive to manage influencer collaborations and strengthen our jewellery brand's presence across social media platforms.

The ideal candidate should have experience in influencer identification, campaign planning, negotiation, content coordination, and campaign performance tracking. The candidate should have a good understanding of Instagram, YouTube, and current social media trends.

Key ResponsibilitiesInfluencer Identification & Outreach

- Identify relevant influencers, creators, content creators, and local personalities aligned with the jewellery brand.
- Build and maintain a database of influencers based on location, audience, niche, engagement, and reach.
- Reach out to influencers and negotiate collaboration terms, deliverables, and commercial rates.
- Build long-term relationships with relevant influencers and creators.

Campaign Planning & Execution

- Plan and execute influencer marketing campaigns for new collections, festivals, weddings, launches, offers, and showroom events.
- Develop influencer campaign briefs, content requirements, timelines, and deliverables.
- Coordinate with influencers throughout the campaign to ensure timely content delivery.
- Manage multiple influencer campaigns simultaneously.

Content Coordination

- Coordinate with influencers for Reels, posts, stories, YouTube videos, and other social media content.
- Ensure influencer content aligns with brand guidelines and campaign objectives.
- Review content before publishing and coordinate required changes when necessary.




- Maintain a consistent brand image across influencer collaborations.

Campaign Performance & Reporting

- Track influencer campaign performance, including reach, impressions, engagement, views, clicks, enquiries, and conversions.
- Analyse influencer performance and identify high-performing creators.
- Prepare campaign reports and provide insights for future campaigns.
- Track campaign ROI and cost-effectiveness.

Local Influencer Marketing

- Identify and develop relationships with Coimbatore and Tamil Nadu-based influencers and creators.
- Build campaigns focused on local customers and showroom footfall.
- Identify influencers relevant to jewellery, fashion, bridal, lifestyle, beauty, and regional audiences.

Coordination & Budget Management

- Maintain influencer databases, campaign records, contracts, and payment details.
- Manage campaign budgets and negotiate cost-effective collaborations.
- Coordinate with the creative, marketing, CRM, sales, and management teams.
- Ensure all campaign deliverables are completed within the agreed timeline.

Requirements

- 1–4 years of experience in Influencer Marketing, Social Media Marketing, Digital Marketing, or a similar role.
- Strong knowledge of Instagram, YouTube, and social media trends.
- Experience in identifying, approaching, and managing influencers.
- Good negotiation and communication skills.




- Ability to evaluate influencers based on engagement, audience quality, reach, and relevance.
- Strong coordination and organizational skills.
- Good knowledge of social media content formats and trends.
- Proficiency in MS Excel/Google Sheets for maintaining influencer databases and campaign reports.

Preferred Skills

- Experience working with jewellery, fashion, beauty, retail, lifestyle, or luxury brands.
- Good knowledge of Coimbatore and Tamil Nadu influencer networks.
- Strong understanding of Instagram Reels and short-form video content.
- Creative mindset with an eye for trending content.
- Ability to build strong relationships with influencers.
- Strong follow-up and negotiation skills.
- Ability to manage multiple campaigns and deadlines.
- Self-motivated and comfortable working in a fast-paced environment.

Key Performance Indicators

- Number and quality of influencer collaborations
- Campaign reach and engagement
- Reel/video views and interactions
- Influencer-generated enquiries and leads
- Showroom visits generated through campaigns
- Campaign ROI
- Cost per engagement/lead
- Growth in brand awareness and social media presence

Why Join Us?

- Opportunity to work with a growing jewellery brand.
- Work with influencers and creators across Coimbatore and Tamil Nadu.
- Exposure to jewellery, fashion, bridal, and lifestyle marketing.
- Opportunity to develop creative influencer campaigns.
- Career growth and learning opportunities.

Employment Type: Full-Time
Work Location: Coimbatore, Tamil Nadu – In Person

Pay: Up to ₹30,000.00 per month

Advantages:

- Leave encashment
- Provident Fund

Work Location: In person

📌 Influencer Marketing Executive – Jewellery Brand (India)
🏢 DAR Jewellery
📍 India