KEY RESPONSIBILITIES

• Set up and manage advertising accounts across Google Ads, Meta (Facebook & Instagram), LinkedIn, and other platforms.

• Plan, build, launch, and manage campaigns end to end across all platforms.

• Create and manage audiences — including custom, lookalike, and retargeting audiences.

• Set up conversion tracking and events (GA4, Google Tag Manager, Meta Pixel, LinkedIn Insight Tag) and ensure they fire correctly on the website.

• Set up and manage forms, lead capture, and landing-page conversions.

• Manage budgets, bidding strategies, and pacing across channels.

• Write and test ad copy, coordinate with design on creatives, and run A/B tests.

• Monitor performance daily and optimize for CTR, CPC, CPA, ROAS, and conversion rate.

• Build and present clear performance reports and dashboards with actionable insights across all platforms.

• Stay current with platform updates, ad policies, and industry best practices.

REQUIRED SKILLS & QUALIFICATIONS





3–5 years of hands-on performance / paid media experience.

• Proven experience setting up and managing Google Ads, Meta Ads, and LinkedIn Ads accounts with real budgets and results.

• Strong command of campaign planning, execution, and reporting across platforms.

• Experience creating and managing audiences (custom, lookalike, retargeting).

• Solid knowledge of conversion tracking setup and how it connects to websites and forms (GA4, GTM, Meta Pixel, LinkedIn Insight Tag).

• Understanding of key metrics (CTR, CPC, CPA, ROAS, CAC) and the full marketing funnel.

• Comfortable working with data, reporting, and turning numbers into decisions.

• Solid analytical and communication skills.

Skills:- Performance Marketing, Google Ads, Facebook Ads, Instagram Ads, GA4, Google Tag Manager, Meta Pixel, CTR, CPC, CPA, ROAS and CAC

📌 Performance Marketing Specialist - Goregaon East (Mumbai)
🏢 Hunarstreet Technologies
📍 Mumbai