Job Title: Marketing Manager

Location: Bengaluru

Role Objective

To drive footfall, leads, and revenue across VLCC clinics in Bengaluru through high-impact ATL, BTL, and DST initiatives, ensuring robust local brand visibility and measurable business outcomes.

Key Responsibilities

ATL (Above The Line)

- Plan and execute regional ATL campaigns (print, radio, OOH, local media).
- Coordinate with central marketing & external agencies for rollout.
- Ensure consistent brand communication across Bengaluru market.
- Track ATL ROI through footfall & lead impact.

BTL (Below The Line)

- Drive local activations: society activations, corporates, RWAs, malls, colleges, events.
- Design and execute clinic-level promotions and offers.
- Manage vendor partnerships (canopies, promoters, flyers, branding material).
- Enable clinics with monthly BTL calendars and execution support.

DST (Door Step Marketing)

- Plan and monitor DST activities across assigned clinics.
- Manage promoter teams, productivity, beat plans, and coverage.




- Ensure daily reporting on leads, trials, and conversions.
- Improve lead quality and conversion ratios from DST.

Business Alignment & Analytics

- Work closely with Centre Heads, Cluster Heads, and Sales Teams(link removed)>
- Track key metrics:
- Footfall
- Leads generated
- FF2C (Footfall to Conversion %)
- Cost per lead & ROI
- Submit weekly and monthly performance reports with insights.

People & Vendor Management

- Manage promoters, supervisors, and third-party vendors.
- Conduct training and on-ground audits for execution quality.
- Ensure discipline, compliance, and brand presentation standards.

Candidate Profile

Education

- MBA / PGDM in Marketing (preferred)

Experience

- 610 years in ATL/BTL/DST or local marketing
- Experience in retail, wellness, healthcare, beauty, FMCG, QSR preferred
- Strong on-ground execution exposure in Bengaluru market

📌 Marketing Manager (Bangalore Urban)
🏢 VLCC
📍 Bangalore Urban