Social Media Manager – Job Description

Location: Mohali, Punjab
Employment Type: Full time | On-Site
Experience: 3–6 Years

About the Role

We are looking for a Social Media Manager who can take complete ownership of our social media presence, manage multiple accounts, lead the social media team, and ensure that content is planned, created, published, and executed effectively.

The ideal candidate should be a strong team leader, content strategist, and social media expert who understands what works across different platforms and can guide the team from ideation to execution.

Key Responsibilities

- Manage and oversee multiple social media accounts across Instagram, Facebook, YouTube, LinkedIn, and other relevant platforms.
- Develop and execute comprehensive social media strategies aligned with brand objectives.
- Create and manage monthly/weekly content calendars and ensure timely execution.
- Lead, manage, and coordinate with the social media team, including content creators, designers, video editors, copywriters, and other team members.
- Clearly communicate what content needs to be created, how it should be created, and the expected quality and timelines.
- Assign tasks, set deadlines, monitor progress, and ensure timely delivery from the team.
- Review and approve content before publishing to ensure it meets brand guidelines and quality standards.
- Guide the team on content ideas, trends, formats, hooks, captions, creatives, reels, stories, and overall execution.
- Stay updated with the latest Instagram, YouTube, Facebook, and social media trends, algorithms, features, and content formats.
- Identify trending topics, sounds, formats,



memes, and opportunities that can be adapted for the brands.
- Develop innovative and engaging ideas to increase reach, engagement, followers, and overall brand visibility.
- Maintain consistency in brand voice, visual identity, messaging, and content quality across all platforms.
- Coordinate with the design, video, marketing, PR, performance marketing, and brand teams whenever required.
- Monitor social media performance and prepare regular reports covering reach, engagement, followers, views, growth, and other relevant KPIs.
- Analyze performance and use insights to continuously improve the content strategy.
- Manage community engagement, including comments, DMs, mentions, and audience interactions.
- Identify opportunities for collaborations, influencer integrations, campaigns, and other social media initiatives.
- Plan and execute social media campaigns, launches, events, and special-day content.
- Ensure all social media activities are executed according to brand objectives and timelines.
- Take ownership of the overall look, feel, consistency, and growth of the social media accounts.
- Ensure the team follows proper workflows, maintains deadlines, and delivers high-quality work consistently.




- Handle multiple projects/accounts simultaneously while maintaining strong attention to detail.

Requirements

- 3–6 years of experience in social media management, digital marketing, content, or a similar role.
- Proven experience managing multiple social media accounts/brands.
- Strong understanding of Instagram, Facebook, YouTube, LinkedIn, and current social media trends.
- Previous experience in team management and leading creative/content teams.
- Strong understanding of content strategy, social media analytics, and audience growth.
- Excellent communication and coordination skills.
- Strong creative thinking with the ability to generate fresh and engaging content ideas.
- Ability to guide team members and clearly communicate creative direction.
- Strong organizational and time-management skills.
- Ability to work in a fast-paced environment and manage multiple deadlines.
- Knowledge of social media scheduling, analytics, and reporting tools.
- Experience with fashion, lifestyle, entertainment, celebrity, beauty, or D2C brands will be an added advantage.

What We’re Looking For

We are looking for someone who doesn't just post content, but can own the entire social media function — from strategy and ideation to team management, execution, analytics, and growth.

The candidate should be proactive, trend-aware, highly organized, creative, and confident enough to lead a team and ensure that every piece of content is executed with the right idea, direction, quality, and purpose.

Pay: ₹25,000.00 - ₹35,000.00 per month

Work Location: In person

📌 Social Media Manager (India)
🏢 MediaWaley
📍 India