About Krisala Developers Krisala Developers is one of Punes fastestgrowing real estate developers known for delivering thoughtfully designed residential commercial township and plotted developments Built on a foundation of quality innovation customercentricity and timely delivery Krisala is rapidly expanding across Pune and Maharashtra with a vision to redefine urban living through landmark projects Join Us in Building the Future of Real Estate At Krisala Developers we foster a culture of ownership collaboration and continuous growth empowering our people to create meaningful impact while building rewarding careers Job Title Assistant Vice President Marketing Location Nagpur We are looking for an experienced and resultoriented Assistant Vice President Marketing to lead the marketing function for our upcoming projects The role will be responsible for project positioning brand strategy demand generation digital marketing ATL BTL launch campaigns lead generation and marketing ROI The ideal candidate should combine solid real estate marketing expertise with a sharp understanding of sales and customer acquisition Roles Responsibilities Develop and execute the overall marketing strategy for the plotted development project Develop and execute 360 marketing strategies across digital ATL BTL OOH events activations PR social media and other relevant channels to drive brand visibility qualified lead generation and project sales Drive project positioning prelaunch launch and postlaunch marketing campaignsGenerate qualified leads and work closely with Sales to improve site visits and conversionsManage marketing budgets agencies media planning and campaign ROIDevelop customercentric communication highlighting location investment potential connectivity and project USPsTrack market trends competitor activity customer insights and campaign performanceDrive channelpartner marketing initiatives broker meets and project activation programsLead and manage internal marketing teams and external creative media and digital agenciesEstablish and monitor key marketing metrics including CPL CPQL site visits conversions and cost per booking MustHave Skills Strong experience in Real Estate Project Marketing and LaunchesProven expertise in 360 marketing digital performance marketing lead generation and integrated campaign managementStrong understanding of ATL BTL OOH events and ground activationsExperience managing marketing budgets and agenciesStrong understanding of marketingtosales funnel and ROIdriven marketingExcellent market intelligence communication and stakeholder management skillsStrong leadership and teammanagement capabilities Preferred Skills Experience in plotted development township or largescale residential projectsPrior experience in the Nagpur real estate marketExperience handling project launches and highvolume leadgeneration campaignsStrong understanding of customer acquisition and sales conversionExperience working closely with senior sales leadership Educational Background MBA PGDM in Marketing preferredGraduate Postgraduate in Marketing Business Administration Mass Communication or a related discipline from an AICTEapproved and or UGCrecognized institution Why Join Krisala Developers Opportunity to work with one of Punes fastestgrowing real estate developersCollaborative and growthoriented work cultureGroup Health Insurance CoverageGroup Term Life InsurancePersonal Accident Insurance CoverageProvident Fund Statutory BenefitsLeadership exposure and career advancement opportunitiesOpportunity to contribute to landmark residential commercial and township developments Interested If youre looking to be part of a growthdriven organization that values innovation ownership and excellence wed love to hear from you