Marketing Lead Lean Brand PR MSME Location Mumbai India Work Mode InOffice We are looking for a highimpact resourceful Marketing Lead to build brand presence and trust among the MSME sector in India Your goal is to make the default delivery partner for small businesses using lean costeffective strategies Scope of the Role 1 Lean Brand Building Develop and execute a brand strategy that prioritizes impact over highspend ad campaigns Address MSME pain points directly to position as a reliable MSMEfriendly partner Solve the Wefast brand duality to ensure clarity and synergy in the Indian market 2 PR Earned Media Craft compelling narratives for MSMEfocused media industry publications and community channels Secure measurable PR coverage that boosts credibility and drives inbound interest Act as the primary storyteller for our mission in India 3 Content Community Produce highutility content customer success stories case studies and localized how to guides Build and nurture MSME communities to encourage engagement loyalty and referrals 4 Growth CrossFunctional Support Provide the fuel for our growth engine create messaging creative assets and sales collateral for performance marketing and partnership teams Ensure brand consistency across onboarding and activation touchpoints What Success Looks Like 612 Months Organic Growth A measurable increase in organic leads and branded search traffic Media Presence Consistent PR mentions in relevant business and MSME media Positioning Establishing a explicit market sentiment Sales Enablement Delivery of highconverting case studies and content that help the sales team close MSME clients Who You Are Experience Capabilities Lean Brand Specialist You have a track record of building or scaling brands with limited budgets MSME Expert You understand the nuances of the Indian MSME SMB markethow they think who they trust and where they spend their time PR Savvy You know how to pitch a story that editors actually want to publish Handson Creator You are comfortable moving from highlevel strategy to writing a case study or social post yourself Mindset Resourceful You find creative ways to get big brand results on a startup budget ImpactOriented You care more about leads and trust than vanity metrics or awards Collaborative You enjoy working with growth product and sales teams to ensure the brand supports the bottom line Qualifications 5 years in Marketing PR or Brand Management Startup experience is a massive plus Proven experience adapting global brand messaging to local Indian contexts Portfolio of content or PR campaigns that delivered measurable business results Location Must be based in or willing to relocate to Mumbai This is a highownership role where you wont be a small cog in a big machine You will have the autonomy to define how millions of Indian entrepreneurs perceive our brand If you are a storydriven datainformed marketer who thrives in resourceconstrained environments we want to talk to you

📌 Marketing Lead (Mumbai)
🏢 Right Advisors Private
📍 Mumbai