Leading Healthcare company requires Specialist Digital Marketing Kandiwali West Mumbai One of our client a leading Healthcare company with the worlds most advanced VELYS Robotic Knee Replacement System offering unmatched precision lesser pain faster recovery and improved flexibility Performed by expert orthopedic surgeons within our stateoftheart Bone Joint Centre this technology ensures personalized accurate and minimally invasive joint replacement delivering superior outcomes in Namahas trusted patientfocused workplace Were now looking for a Digital Marketing specialist to lead this charge and scale our brands digital presence across channels Digital Marketing Role Overview The Digital Marketing specialist will be responsible for building executing and optimizing multichannel marketing campaigns that drive brand awareness community growth and online sales This role requires a blend of strategic thinking creativity and analytical ability ideal for someone who thrives in a startup environment and enjoys wearingmultiple hats You will collaborate closely with the content creative product and ecommerce teams tocreate marketing experiences that excite our audience and drive measurable growth Key Responsibilities Branding Corporate Communication Develop and implement hospital branding strategies in line with the organizations vision and goals Ensure consistent brand identity across all hospital communication materials and platforms Oversee creation and distribution of hospital brochures signage internal collaterals and patient information materials Manage media relations press releases and hospital publicity initiatives Digital Marketing Plan and manage digital campaigns across social media SEO and online advertising platforms Monitor and enhance hospital website content ensuring updated and engaging information Coordinatingfor radio shows podcasts and talk shows Track and manage online reputation through Google reviews social media comments and feedback platforms Analyze digital campaign performance and provide monthly ROI reports to management Offline Marketing Events Organize and oversee hospital promotional events health camps and community awareness programs Coordinate with departments for doctor talks workshops and public health education sessions Plan marketing collaterals for print and outdoor advertising including hoardings and banners Ensure branding standards are maintained at all events and across physical touchpoints Doctor Engagement Referral Development Develop and implement doctor referral and engagement programs to increase patient referrals Coordinate with medical and operations teams to support new consultant onboarding promotions Maintain regular communication with key referring doctors and clinics and also focus on generating strong base of doctors Explore and tap new geographical areas for achieving business objectives Monitor referral trends and prepare monthly analysis for management review Corporate TieUps Institutional Marketing Identify and establish tieups with corporates schools and organizations for health check packages Promote preventive health programs and annual corporate health initiatives Develop B2B relationships and maintain ongoing engagement with corporate clients Ensure timely renewal and servicing of existing corporate accounts and partnerships Market Research Competitive Analysis Conduct periodic market analysis to identify trends opportunities and competitor strategies To collect and analyze daily sales report MIS report competitors report or any other similar reports from the Team and updating management Prepare reports on local healthcare market share and service demand projections Provide insights for new service launches and branding campaigns based on patient demographics and feedback Budgeting ROI Management Prepare and manage annual marketing budgets in coordination with finance and management Monitor expenditure against approved budgets and optimize cost efficiency of marketing activities Track ROI for all marketing initiatives and report key performance outcomes to management Team Leadership Coordination Lead and supervise the marketing and design team to ensure timely execution of campaigns Coordinate with hospital departments to support internal communication and brand initiatives Collaborate with vendors creative agencies and media partners for content and campaign execution Conduct regular team meetings and provide performance feedback and training as required If the position interests you and you find a fitment kindly Share your cv at hidden email or contact Rajat hidden mobile Kindly share current ctc n notice period Expected ctc Open to work in Kandiwali east Open to join in 15 days Open to an individual contribution role

📌 Digital marketing specialist Mumbai
🏢 Megma Services
📍 Mumbai