Social Media Growth Manager

SUMMARY

We're looking for an AI-first, growth-oriented Social Media Growth Manager who understands how to build brands in

today's digital landscape. This role goes beyond posting content—you'll be responsible for creating high-impact

content, growing our online communities, increasing brand awareness, and driving measurable business outcomes

through innovative social media strategies.

If you're someone who is obsessed with social media trends, understands platform algorithms, loves experimenting

with content, and can turn ideas into viral campaigns, we'd love to hear from you.

TECHNICAL SKILLS

Strong understanding of social media algorithms and organic growth strategies.

Excellent storytelling and content creation skills.

Proven ability to create high-performing and viral social media content.

Strong analytical skills with the ability to interpret data and make growth-focused decisions.

Deep understanding of audience behaviour and digital content consumption.

Excellent copywriting and communication skills.

Creative mindset with a passion for experimentation and continuous learning.

Ability to work in a fast-paced, performance-driven environment.

ChatGPT

Claude

Google Gemini

Perplexity AI

Canva AI

CapCut AI

Midjourney (preferred)

Adobe Express AI

Meta Business Suite

Google Analytics

Social media scheduling and analytics tools

KEY RESPONSIBILITIES

- Develop and execute social media strategies across Instagram, Facebook, LinkedIn, YouTube, X, and emerging

platforms. - Create engaging, shareable, and viral content that resonates with our target audience. - Drive consistent

growth in followers, reach, engagement, impressions, watch time, and other key social media metrics. - Plan and

manage content calendars aligned with business objectives and marketing campaigns.



- Collaborate with designers,

video editors, and marketing teams to create compelling creatives and videos. - Stay updated with platform algorithms,

content trends, creator economy insights, and emerging social media features. - Monitor performance metrics and

optimize content using data-driven insights. - Conduct competitor analysis and identify opportunities to outperform

industry benchmarks. - Build and engage online communities by responding to comments, messages, and audience

interactions. - Continuously test new content formats, storytelling techniques, hooks, and distribution strategies to

maximize organic growth.

AI & CONTENT INNOVATION

AI is an integral part of this role.You should be comfortable leveraging AI to accelerate content production while maintaining creativity and

authenticity.

Responsibilities include:

- Using AI tools to generate content ideas, scripts, captions, headlines, and campaign concepts. - Repurposing long-

form content into multiple short-form assets using AI workflows. - Creating AI-assisted images, videos, reels, and

presentation content. - Writing effective prompts to generate high-quality outputs. - Researching trends, competitors,

and audience insights using AI-powered platforms. - Identifying and adopting new AI tools that improve efficiency,

creativity, and performance.

EXPERIENCE

- 2–5 years of experience in Social Media Marketing, Content Marketing, or Digital Marketing. - Demonstrated





success in organically growing social media accounts. - Experience creating short-form video content and high-

engagement campaigns. - Portfolio showcasing successful campaigns, viral content, or measurable audience growth is

mandatory. - Experience in Education, EdTech, Digital Marketing, or Personal Branding will be an added advantage.

WHAT WE'RE LOOKING FOR

The ideal candidate:

- Thinks like a growth marketer rather than a traditional social media manager. - Is data-driven and comfortable

making decisions based on numbers. - Has a strong growth mindset and continuously experiments with current ideas. - Is

proactive, curious, and always learning. - Understands internet culture, memes, trends, and viral content mechanics. -

Can balance creativity with business objectives. - Is passionate about building communities and brands that people

genuinely engage with.

KEY PERFORMANCE INDICATORS (KPIS)

Success in this role will be measured by:

- Growth in followers and subscribers - Organic reach and impressions - Engagement rate - Video views and watch

time - Shares, saves, and comments - Community growth and audience retention - Content production efficiency -

Lead generation and traffic from social media - Brand awareness and campaign performance

WHY JOIN US?

You'll have the opportunity to work on exciting brands, experiment with the latest AI technologies, influence

marketing strategy, and build social media campaigns that reach millions. We believe in creativity, ownership,

innovation, and continuous learning, and we're looking for someone who shares the same mindset.

Skills:- ChatGPT, Artificial Intelligence (AI), Google Analytics, Meta Business Suite, Social Media Marketing (SMM), Content Marketing and Digital Marketing

📌 Social Media Growth Manager (Mumbai)
🏢 Risosu Consulting
📍 Mumbai