Associate Retention Manager

Location: Bangalore (HSR Office)

Department: Retention

About AppsForBharat

About AppsForBharat (Sri Mandir App)

AppsForBharat is building beautifully crafted, AI-first consumer experiences that help millions of Indians connect with spirituality and culture. We’re backed by Peak XV Partners, Elevation, Fundamentum, and other top-tier investors, and are one of India’s fastest-growing Series C consumer-tech companies.

Our flagship product, Sri Mandir, is the world’s largest platform for Hindu devotees, powering rituals, teachings, personalized recommendations, and a thriving devotional community.

India’s $44B devotion economy is still largely offline, and we’re bringing structure, accessibility, and meaning to this massive market, where design plays a central role in shaping user behavior at scale.

Role Overview

We are looking for an Associate Retention Manager to help drive app retention, DAU growth, and long-term user engagement. This is a hands-on, execution-focused role working closely with Product, Data, and CRM teams to analyze user behavior, support feature-led retention initiatives, and improve key engagement metrics.

The role is ideal for someone early in their retention/growth career who has worked in a B2C / D2C app environment and wants to deepen their impact on product-led retention.

Key Responsibilities

App Retention & DAU

- Track and analyze DAU, MAU, stickiness (DAU/MAU) and retention cohorts
- Monitor trends and proactively flag drops or spikes in DAU
- Identify which features, cohorts, or journeys are driving sustained engagement

Product & Feature-Led Retention

- Work closely with Product Managers on features impacting retention (e.g., login, onboarding, reminders,



personalization)
- Support experimentation on features aimed at long-term habit formation
- Measure post-launch feature impact on retention metrics

Data Analysis & Insights

- Analyze user behavior across paid vs organic cohorts
- Use dashboards, funnels, and cohort analysis to answer “why” behind metric movement
- Convert data insights into clear recommendations

CRM & Channel Support

- Execute and optimize CRM journeys across push, WhatsApp, email, and in-app
- Support revenue and engagement use cases via CRM tools
- Collaborate with senior team members on lifecycle experiments

Ideal Candidate Profile

Must-Have

- 4–7 years of experience in B2C / D2C product companies
- Exposure to app retention, growth, CRM, or product analytics
- Hands-on experience working with DAU, MAU, retention metrics
- Comfortable with data analysis using Excel, dashboards, or basic SQL
- Has worked on or supported at least one product or feature impacting retention

Good to Have

- Experience with tools like Clevertap, MoEngage
- Worked on onboarding, login, reminders, subscriptions, or engagement features
- Prior collaboration with Product or Growth teams

Why This Role Matters

- Direct ownership of core app engagement metrics
- Exposure to product-led retention strategy
- Prospect to work on habit-forming products at scale
- Clear growth path into Retention Manager / Senior Retention roles

Apply Now

Join us to reimagine how Bharat connects with faith, culture, and meaning through the power of design and technology.

One Team. One Goal. Assisting millions on their digital devotional journeys.

Skills:- Customer Retention, Customer Acquisition, Customer Relationship Management (CRM) and CleverTap

📌 Associate Retention Manager (Bengaluru)
🏢 FirstPrinciple AppsForBharat
📍 Bengaluru