Job Description Marketing Manager Lab Solutions Diagnostics Position Title Marketing Manager Lab Solutions Diagnostics Department Diagnostics Laboratory Solutions Reporting To Head of Diagnostics Business Unit Head Location India Position Purpose The Marketing Manager Lab Solutions Diagnostics is responsible for developing and executing strategic marketing initiatives that drive demand market growth profitability and competitive positioning for the Diagnostics portfolio The role leads product marketing portfolio strategy pricing market analytics and commercial execution while partnering closely with Sales Applications Service and Global Headquarters teams The incumbent will play a critical leadership role in shaping business strategy expanding market share driving customer engagement and ensuring successful commercialization of laboratory diagnostics solutions across assigned markets Key Responsibilities Strategic Marketing Business Planning Develop and execute comprehensive marketing strategies for the Diagnostics product portfolio to achieve revenue profitability and market share objectives Formulate medium and longterm business plans aligned with organizational goals and market dynamics Develop annual marketing plans growth initiatives and gotomarket strategies Identify emerging market trends customer needs competitive threats and growth opportunities Collaborate with regional and global stakeholders to align local marketing strategies with global business priorities Product Portfolio Management Own the Diagnostics portfolio roadmap and lifecycle management Define product positioning value propositions messaging and differentiation strategies Lead product launches commercialization initiatives and portfolio expansion programs Develop portfolio strategies for existing and emerging diagnostic technologies Partner with Global Product Management teams to influence future portfolio development based on market feedback and customer needs Market Intelligence Analytics Monitor market share competitive intelligence customer trends and industry developments Conduct market assessments and business analysis to identify growth opportunities Generate actionable insights and recommendations for leadership and global teams Manage market data reporting for business reviews strategic planning and Market Trend Analysis MTA processes Track portfolio performance and implement corrective actions where required Pricing Commercial Excellence Develop and implement pricing strategies that optimize profitability and market competitiveness Drive pricing governance and ensure alignment with commercial objectives Support sales teams with valuebased selling tools product positioning and competitive strategies Monitor pricing effectiveness and market response Marketing Programs Demand Generation Plan and execute integrated marketing campaigns to increase product awareness and demand generation Lead customer engagement initiatives scientific marketing activities workshops conferences webinars and KOL programs Develop marketing collateral communication campaigns and promotional materials Ensure effective collaboration with Sales and Applications teams for successful campaign execution Financial Budget Management Develop and manage annual marketing budgets Allocate resources effectively across products and initiatives Monitor expenditures and ensure budget adherence Evaluate return on investment ROI for marketing activities and strategic programs Customer Stakeholder Management Build solid relationships with Key Opinion Leaders KOLs laboratory directors healthcare providers distributors and strategic customers Act as the voice of the customer within the organization Engage with luminary customers to identify unmet needs and drive customercentric solutions Represent the business at industry forums conferences and customer meetings Leadership Team Management Lead coach and develop a team of Product Managers and Marketing professionals Foster a culture of innovation collaboration accountability and performance excellence Drive capability building and succession planning within the team Encourage crossfunctional teamwork across Sales Applications Service Finance and Global teams Reporting Governance Provide periodic business reviews to local and global leadership teams Track KPIs related to revenue growth market share profitability product performance and campaign effectiveness Ensure compliance with organizational policies and regulatory requirements Business Scope Revenue Responsibility Business Volume Approximately 7580 Million Team Size 78 Direct Reports Key Stakeholders Internal Regional Sales TeamsApplications SpecialistsProduct ManagersFinanceService TeamsGlobal Headquarters External Key Opinion Leaders KOLs Laboratory CustomersHealthcare InstitutionsDistribution Job Desc