About the Role We are seeking a highly analytical datadriven PPC Analyst to oversee and scale performance marketing campaigns within the US home services sector This is an advanced role for a strategic media buyer and data analyst You wont just be checking boxes or doing routine maintenance you will dive deep into a robust testing ecosystem to uncover winning patterns optimize key performance metrics and systematically improve lead quality at scale If you are passionate about consumer psychology rapid experimentation and data analysis this role is built for you Core Responsibilities Performance Analysis Monitor and analyze core KPIs across multiple Meta Facebook Instagram accounts including CPL Lead Quality CVR CTR and CPC A B Testing Optimization Develop and execute structured testing frameworks for ad creatives hooks messaging offers and audience targeting Scalability Growth Identify highperforming creative and targeting patterns from large datasets and systematically apply them across diverse accounts Creative Strategy Partner with creative teams to guide asset production based on quantitative data directresponse principles and scrollstopping concepts Funnel Enhancement Analyze downstream lead data and conversion quality to recommend improvements for Instant Forms landing pages and qualification funnels What We Are Looking For Minimum Qualifications 5 years of handson experience managing and optimizing Meta Ads campaigns Proven track record in digital performance marketing with a heavy focus on lead generation Expertlevel command of Meta Ads Manager account architecture and attribution frameworks Strong analytical skills with the ability to turn raw data into actionable optimization strategies Experience managing multiple highperforming accounts simultaneously Preferred Experience Background in the US Home Services sector e g HVAC roofing plumbing landscaping Deep understanding of directresponse marketing and offer psychology Experience aligning frontend ad metrics with backend CRM lead quality outcomes Ideal Candidate Traits You are naturally curious about user behavior and consumer psychology You are proactive detailoriented and driven by structured experimentation You prefer fastpaced growthoriented environments over slow corporate structures You make decisions based on statistical significance not intuition Note This role is not a fit for those who prefer purely reportingfocused work repetitive campaign maintenance or setandforget media buying About the Role We are seeking a highly analytical datadriven PPC Analyst to oversee and scale performance marketing campaigns within the US home services sector This is an advanced role for a strategic media buyer and data analyst You wont just be checking boxes or doing routine maintenance you will dive deep into a robust testing ecosystem to uncover winning patterns optimize key performance metrics and systematically improve lead quality at scale If you are passionate about consumer psychology rapid experimentation and data analysis this role is built for you Core Responsibilities Performance Analysis Monitor and analyze core KPIs across multiple Meta Facebook Instagram accounts including CPL Lead Quality CVR CTR and CPC A B Testing Optimization Develop and execute structured testing frameworks for ad creatives hooks messaging offers and audience targeting Scalability Growth Identify highperforming creative and targeting patterns from large datasets and systematically apply them across diverse accounts Creative Strategy Partner with creative teams to guide asset production based on quantitative data directresponse principles and scrollstopping concepts Funnel Enhancement Analyze downstream lead data and conversion quality to recommend improvements for Instant Forms landing pages and qualification funnels What We Are Looking For Minimum Qualifications 5 years of handson experience managing and optimizing Meta Ads campaigns Proven track record in digital performance marketing with a heavy focus on lead generation Expertlevel command of Meta Ads Manager account architecture and attribution frameworks Solid analytical skills with the ability to turn raw data into actionable optimization strategies Experience managing multiple highperforming accounts simultaneously Preferred Experience Background in the US Home Services sector e g HVAC roofing plumbing landscaping Deep understanding of directresponse marketing and offer psychology Experience aligning frontend ad metrics with backend CRM lead quality outcomes Ideal Candidate Traits You are naturally curious about user behavior and consumer psychology You are proactive detailoriented and driven by structured experimentation You prefer fastpaced growthoriented environments over slow corporate structures You make decisions b

📌 Marketing Operations Analyst (India)
🏢 411 Locals
📍 India