Job Code VSPL MKT Product Manager hidden mobile Job Category Marketing Job Description Position Title Product Manager Department Marketing Location Raipur C G Experience 35 Years as Product Manager Preference Relevant Experience in Field Crops would be given preference About the Position Seeking a professional to support and drive growth strategies for Seed products by identifying recent opportunities expanding the product portfolio and executing product marketing and demand generation initiatives The role involves product planning new product launches brand building channel development and technical capability enhancement aligned with organizational goals Key Roles Responsibilities Product Business Planning Drive productwise target setting based on market segmentation product fit and competition Identify product gaps and recommend new product variety introductions Lead recent product launches including market assessment branding packaging vendor coordination and launch execution Develop strategies to achieve revenue and margin goals for the Seed business Collaborate with Sales Marketing and crossfunctional teams on product strategy requirements and availability Support product positioning across crops and regions Monitor product movement category contribution and manage slowmoving inventory with sales teams Demand Generation Brand Building Plan monitor and execute demandgeneration activities Lead ATL BTL Digital Marketing and Loyalty Program initiatives Recruit train and evaluate contractual manpower Act as Custodian and Master Trainer for Seed product and technical knowledge Maintain competitive intelligence and provide product lifecycle and positioning insights to sales teams Manage marketing communication plans and budgets for product launches and promotional campaigns Drive adoption of digital initiatives for field monitoring and learning Channel Strategy Monitor market width and depth Strengthen dealer networks through timely appointments of new dealers Build strong retailer relationships and engagement programs Plan retail visibility inshop branding outdoor promotions and onground activations Explore multiple sales channels and implement schemes for consumers and channel partners Conduct pre and postcampaign analysis to assess effectiveness and improvement opportunities Coordinate with sales teams to ensure quality service delivery to retail partners Technical Capability Building Conduct training programs for sales teams on new and existing seed products cropwise positioning and product applications Study and analyze customer requirements market trends and emerging opportunities Skills Competencies Strong understanding of the Seed industry including research and hybrid varieties Sound technical market and geographical knowledge Understanding of product lifecycle management Experience in relationship management Exposure to market research competitive analysis segmentation and business planning Desired Candidate Profile 56 years of sales experience in the seed agriinput industry with 35 years of experience as a Product Manager Candidates should have demonstrated expertise in product strategy product launches and crossfunctional coordination Education Qualification Bachelor of Science Agriculture Master of Business Administration Post Graduate Diploma in Management Agri Business Management Work Experience 35 years Job Location Raipur Chhattisgarh Salary Package Best as per industry standards Job Code VSPL MKT Product Manager hidden mobile Job Category Marketing Job Description Position Title Product Manager Department Marketing Location Raipur C G Experience 35 Years as Product Manager Preference Relevant Experience in Field Crops would be given preference About the Position Seeking a professional to support and drive growth strategies for Seed products by identifying new opportunities expanding the product portfolio and executing product marketing and demand generation initiatives The role involves product planning new product launches brand building channel development and technical capability enhancement aligned with organizational goals Key Roles Responsibilities Product Business Planning Drive productwise target setting based on market segmentation product fit and competition Identify product gaps and recommend new product variety introductions Lead new product launches including market assessment branding packaging vendor coordination and launch execution Develop strategies to achieve revenue and margin goals for the Seed business Collaborate with Sales Marketing and crossfunctional teams on product strategy requirements and availability Support product positioning across crops and regions Monitor product movement category contribution and manage slowmoving inventory with sales teams De