The Marketing Head is responsible for developing and executing the companys overall marketing strategy to strengthen brand positioning generate qualified leads increase market share and drive revenue growth The role oversees brand management digital marketing product marketing market research promotional activities and marketing team performance to achieve organizational objectives Scope The Marketing Head is responsible for developing implementing and overseeing the organizations marketing strategy to drive brand awareness lead generation customer acquisition market expansion and revenue growth The role ensures alignment between marketing initiatives and business objectives while leading the marketing team and managing marketing resources effectively Key Responsibilities Develop and implement comprehensive marketing strategies aligned with business goals Create annual marketing plans budgets and campaign calendars Identify market opportunities customer needs and competitive trends Establish marketing KPIs and monitor performance Build and maintain a robust corporate and product brand image Ensure consistency in brand messaging across all communication channels Develop brand awareness and customer engagement initiatives Lead SEO SEM social media email marketing and content marketing activities Optimize digital campaigns to improve lead generation and customer acquisition Monitor website performance and digital analytics Conduct market research and competitor analysis Support product launches and promotional campaigns Key Result Areas KRAs Key Performance Indicators KPIs KRA KPI Brand Management Revenue Growth Lead Generation Demand Creation Lead Generation Revenue Contribution Customer Acquisition Digital Marketing Management Digital Marketing Market Research Competitive Analysis Brand Awareness Campaign Management Customer Engagement Retention Qualifications Experience MBA in Marketing PGDM Marketing preferred Bachelors Degree in Marketing Business Administration Communications or related field 1015 years of experience in marketing Minimum 5 years in a leadership role managing a marketing team Experience in strategic marketing branding digital marketing and business development Experience in Healthcare Medical Devices Pharmaceutical or Manufacturing industries preferred 1015 years of experience in marketing Minimum 5 years in a leadership role managing a marketing team Experience in strategic marketing branding digital marketing and business development Experience in Healthcare Medical Devices Pharmaceutical or Manufacturing industries preferred Screening Questions How many years of experience do you have in marketing strategy and team management Have you led a complete marketing function If yes what was the size of your team What industries have you worked in and which marketing channels have you managed

📌 Marketing Head Branding AND Digital (Lucknow)
🏢 Talent Leads HR Solutions
📍 Lucknow