As a Digital Marketing Specialist you will be responsible for developing implementing and managing highquality B2B and B2C acquisition programs campaigns and activities across our online platforms Your key responsibilities will include Managing email marketing campaigns from beginning to end including plan development targeting setup implementation and reporting analysis Initiating and managing lead nurturing programs to accelerate prospect movement through the demand generation funnel Utilizing strong analytical ability to evaluate the endtoend customer experience across multiple channels and customer touch points Planning executing and measuring experiments and conversion tests Analyzing data and making smart recommendations to increase traffic the number of quality leads and conversion rates Using benchmark data from internal and external sources as well as researching and evaluating market behavior trends and competitors to identify opportunities for improvement Developing and measuring key metrics around the business including deliverability user acquisition conversion rates account engagement and engagement rates Designing developing and maintaining regular reporting on the performance of all digital marketing campaigns and assessing them against goals ROI and KPIs Collaborating effectively with USbased stakeholders to align on strategies and execution Your qualifications should include Proven experience in digital marketing with a focus on email marketing lead nurturing and campaign analysis Strong analytical skills and the ability to interpret data to drive actionable insights Excellent communication and collaboration skills to work effectively with stakeholders If you are looking for a dynamic role where you can utilize your digital marketing expertise to drive business growth and engagement we would love to hear from you As a Digital Marketing Specialist you will be responsible for developing implementing and managing highquality B2B and B2C acquisition programs campaigns and activities across our online platforms Your key responsibilities will include Managing email marketing campaigns from beginning to end including plan development targeting setup implementation and reporting analysis Initiating and managing lead nurturing programs to accelerate prospect movement through the demand generation funnel Utilizing robust analytical ability to evaluate the endtoend customer experience across multiple channels and customer touch points Planning executing and measuring experiments and conversion tests Analyzing data and making smart recommendations to increase traffic the number of quality leads and conversion rates Using benchmark data from internal and external sources as well as researching and evaluating market behavior trends and competitors to identify opportunities for improvement Developing and measuring key metrics around the business including deliverability user acquisition conversion rates account engagement and engagement rates Designing developing and maintaining regular reporting on the performance of all digital marketing campaigns and assessing them against goals ROI and KPIs Collaborating effectively with USbased stakeholders to align on strategies and execution Your qualifications should include Proven experience in digital marketing with a focus on email marketing lead nurturing and campaign analysis Strong analytical skills and the ability to interpret data to drive actionable insights Excellent communication and collaboration skills to work effectively with stakeholders If you are looking for a dynamic role where you can utilize your digital marketing expertise to drive business growth and engagement we would love to hear from you

📌 Senior Email Marketing Specialist (India)
🏢 UWorld
📍 India