As a Senior Analyst in Marketing Platform Operations at Novartis you will play a crucial role in driving dataled customer engagement collaborating with commercial digital and brand teams to enhance HCP engagement through Salesforce Marketing Cloud and datadriven strategies Your expertise in SFMC analytics and consulting will enable you to translate insights into actionable recommendations facilitating smarter engagement decisions and measurable business impact in global healthcare markets Key Responsibilities Manage and execute digital marketing campaigns using Salesforce Marketing Cloud tools such as Email Studio Journey Builder Automation Studio Contact Builder and Data Extensions Analyze campaign performance customer engagement trends and channel effectiveness by leveraging data from SFMC and other relevant sources Generate actionable insights and recommendations to enhance customer engagement campaign effectiveness clickthrough rates and overall digital performance Translate business requirements into scalable SFMC solutions and advise on best practices for personalized customer journeys and audience targeting Act as a consultant to business stakeholders presenting insights optimization opportunities and databacked recommendations clearly and structurally Perform data analysis using Excel and other tools to identify trends segmentation opportunities and engagement patterns Create reports dashboards and performance summaries for stakeholders and leadership teams Support audience segmentation consentbased targeting personalization strategies and campaign optimization initiatives Collaborate with crossfunctional teams to ensure seamless campaign execution and adherence to governance quality standards and compliance requirements Identify opportunities for automation innovation and process improvements within digital marketing operations Mentor junior team members and promote knowledgesharing within the team Qualifications Required Bachelors Masters degree in Business Technology Engineering Data Analytics or related fields 37 years of experience in Salesforce Marketing Cloud SFMC Data Analytics Campaign Operations Digital Marketing Operations or related Martech functions Proficiency in analyzing complex datasets using MS Excel SQL and SFMC reporting data structures Strong communication stakeholder management presentation and problemsolving skills Ability to work in a fastpaced environment manage multiple priorities effectively and stay updated with the latest trends in marketing technology Additional Details Novartis is committed to building an outstanding inclusive work workplace and diverse teams that represent the patients and communities served If you are looking to be part of a mission to improve and extend peoples lives join our network and explore career opportunities at Novartis Learn more about Novartis here https www novartis com about strategy peopleandculture As a Senior Analyst in Marketing Platform Operations at Novartis you will play a crucial role in driving dataled customer engagement collaborating with commercial digital and brand teams to enhance HCP engagement through Salesforce Marketing Cloud and datadriven strategies Your expertise in SFMC analytics and consulting will enable you to translate insights into actionable recommendations facilitating smarter engagement decisions and measurable business impact in global healthcare markets Key Responsibilities Manage and execute digital marketing campaigns using Salesforce Marketing Cloud tools such as Email Studio Journey Builder Automation Studio Contact Builder and Data Extensions Analyze campaign performance customer engagement trends and channel effectiveness by leveraging data from SFMC and other relevant sources Generate actionable insights and recommendations to enhance customer engagement campaign effectiveness clickthrough rates and overall digital performance Translate business requirements into scalable SFMC solutions and advise on best practices for personalized customer journeys and audience targeting Act as a consultant to business stakeholders presenting insights optimization opportunities and databacked recommendations clearly and structurally Perform data analysis using Excel and other tools to identify trends segmentation opportunities and engagement patterns Create reports dashboards and performance summaries for stakeholders and leadership teams Support audience segmentation consentbased targeting personalization strategies and campaign optimization initiatives Collaborate with crossfunctional teams to ensure seamless campaign execution and adherence to governance quality standards and compliance requirements Identify opportunities for automation innovation and process improvements within digital marketing o

📌 Senior Marketing Platform Operations Analyst (India)
🏢 Novartis India
📍 India