You will be responsible for leading the email marketing efforts at Keka managing various campaigns and strategies to enhance customer engagement and drive business growth Strategy Campaign Management Develop and execute the email marketing calendar including nurture lifecycle transactional and reengagement campaigns Create and manage multitouch email workflows for different stages of the buyer and customer journey Plan and execute product launch feature announcement and eventdriven email campaigns Collaborate with sales and BDR teams to create targeted outbound email sequences for accountbased marketing Content Personalization Write compelling email copy and work with designers to create onbrand HTML templates Utilize segmentation behavioral triggers and intent data to build dynamic and personalized email experiences Maintain and optimize the master template library for consistency and performance Analytics Optimization Monitor and analyze email performance metrics such as open rate CTR conversion rate etc Conduct A B testing on various elements to optimize email performance Provide monthly performance reports with actionable insights to senior leadership Manage deliverability health and ensure compliance with email regulations Technology Operations Optimize marketing automation platforms like HubSpot or Mailchimp Maintain segmented audience lists and ensure compliance across all campaigns Collaborate with the engineering team for CRM integrations and APIbased triggers Team CrossFunctional Collaboration Lead and mentor a team of email marketing specialists Collaborate with various teams like content design product marketing and demand generation for aligned messaging Share best practices establish SOPs and conduct training sessions as the internal email marketing expert Qualifications MustHave 58 years of handson experience in B2B email marketing preferably in SaaS or tech Proven track record of managing largescale email programs Proficiency in marketing automation tools like HubSpot Marketo Zoho or similar Robust copywriting skills and ability to create persuasive email content Understanding of email deliverability segmentation and compliance regulations Datadriven mindset with experience in analytics tools Experience in automating email marketing processes through AI tools Good to Have Experience in HRtech payroll or workforce management industry Exposure to AccountBased Marketing ABM email strategies Knowledge of CDPs and advanced personalization tools Prior experience in managing or mentoring a small marketing team You will be responsible for leading the email marketing efforts at Keka managing various campaigns and strategies to enhance customer engagement and drive business growth Strategy Campaign Management Develop and execute the email marketing calendar including nurture lifecycle transactional and reengagement campaigns Create and manage multitouch email workflows for different stages of the buyer and customer journey Plan and execute product launch feature announcement and eventdriven email campaigns Collaborate with sales and BDR teams to create targeted outbound email sequences for accountbased marketing Content Personalization Write compelling email copy and work with designers to create onbrand HTML templates Utilize segmentation behavioral triggers and intent data to build dynamic and personalized email experiences Maintain and optimize the master template library for consistency and performance Analytics Optimization Monitor and analyze email performance metrics such as open rate CTR conversion rate etc Conduct A B testing on various elements to optimize email performance Provide monthly performance reports with actionable insights to senior leadership Manage deliverability health and ensure compliance with email regulations Technology Operations Optimize marketing automation platforms like HubSpot or Mailchimp Maintain segmented audience lists and ensure compliance across all campaigns Collaborate with the engineering team for CRM integrations and APIbased triggers Team CrossFunctional Collaboration Lead and mentor a team of email marketing specialists Collaborate with various teams like content design product marketing and demand generation for aligned messaging Share best practices establish SOPs and conduct training sessions as the internal email marketing expert Qualifications MustHave 58 years of handson experience in B2B email marketing preferably in SaaS or tech Proven track record of managing largescale email programs Proficiency in marketing a

📌 Email Marketing Lead (India)
🏢 Keka Technologies
📍 India